Mobile and Emerging Technologies Archives | Perficient Digital
Posts Categorized as Mobile and Emerging Technologies

The Secret to PIM Implementation: A Business-Driven Approach

Imagine that your eCommerce company’s product information and data is spread out and recorded on multiple systems. Some is recorded in your ERP system, while the rest is living in spreadsheets, online, or on other operating platforms. How is it possible to accurately analyze or measure important performance metrics, maintain up-to-date product information, keep internal […]

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Projected artwork at first Adobe MAX keynote

Adobe MAX 2018: Los Angeles or Bust

This year I had the amazing opportunity to return to California for this year’s Adobe MAX in LA. This event is known as “The Creativity Conference” and is open to all disciplines in the industry. Between the several hundred educational sessions, Adobe suite updates, and lineup of inspirational speakers, it’s easily one of my favorite […]

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You Should Think About Your Brand’s Voice Persona. Here’s Why.

In a world where almost every experience now has a digital component, we’ve become comfortable interacting with voice devices and automated systems instead of just human beings. But that doesn’t mean those interactions are impersonal. Voice is an inherently social thing, and it plays a large role in the human process of social identification. So […]

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Google is Optimizing Featured Snippets. Here’s Why.

As anyone in the search industry knows, landing at the top of the Google search engine results page is the grand prize of SEO. And while getting there is hard, staying there is even harder. Google is starting to optimize its search algorithms to improve the overall results and deliver the most accurate answers to […]

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Winning the Hearts of your Customers: Using AI to Improve CX

The other day I was perusing the Insights section of the Perficient website, and I came across a guide that sparked my interest called Five Digital Marketing Trends That Will Impact Your Business in 2018. In it, the authors discuss how personalization will “shape the complexity and magnitude of content development.” This was particularly interesting to me. I […]

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Designing for Voice User Interfaces (VUI)

First off, what is a voice user interface? A voice user interface, or VUI, is an interface where the user interacts by speaking. An automated phone system is a familiar voice interface, but very poorly designed. Most automated phone systems tend to lack context and are designed for the way we write, not the way […]

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Creativity Rewarded: Perficient Digital Wins Hermes Gold

Perficient Digital has earned industry recognition for the second time for the mobile app we created for the Jackson Energy Authority (JEA). Only a few weeks after bringing home the IAC Award for the Best Energy App, the self-service app also  earned a Gold Award in the Mobile App category at the annual Hermes Creative […]

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Perficient Digital Brings Home IAC Award for Best Energy App

The self-service mobile app Perficient Digital created for the Jackson Energy Authority (JEA) was recently named Best Energy Mobile App by the Web Marketing Association (WMA) during its 2018 Internet Advertising Competition (IAC). JEA is a regulated utility company that provides electric, gas, propane, water, wastewater, and broadband services to customers in western Tennessee. Developed […]

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But How Do It Know? Dissecting Regular Expressions

To truly understand regular expressions, you have to actually use them. A lot of people who use regular expressions (regex) don’t care to understand how they work; they just Google one that looks like it might work for them, throw it in there, and hope for the best. I don’t know how it works, it […]

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The Magic of RegEx: An Intro to Regular Expressions

Despite its bad rap and its esoteric nature, the black-magic voodoo science of regular expressions intrigues me. Few things in web development grip me like regex does. And somehow, like magic, like the magic of regex itself; I become “the regex guy.” Weekly, sometimes daily, I get asked to help write a regex. I, of […]

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