Optimization Archives | Perficient Digital
Posts Categorized as Optimization

Pagination is Important. Here’s Why.

According to Google’s John Mueller, Google has not been using rel=prev/next tags for a while now. So should you still implement pagination? Check out our recent video from Eric Enge, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where he explores why Google has not made use of rel=prev/next tags […]

Read more

On-Page and Off-Page SEO Creates Success. Here’s Why.

There are several fundamental aspects of SEO success that have remained consistent in a constantly evolving field. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they share a case study that demonstrates how the fundamentals of SEO have paid […]

Read more

Include User Needs Analysis in Your SEO. Here’s Why.

Google is rewarding sites that have both depth and breadth of content, but how do you know if your site measures up? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s interest in content and why a […]

Read more

Sharpen Your Keyword Research with RCQA. Here’s Why.

Do you ever wonder what Google really thinks of your site? A ranking content quality analysis (RCQA) is a great tool you can use to prioritize your future SEO campaign efforts. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where […]

Read more

Why Fewer than 50% of B2B Sellers Have Mobile Optimized Sites

B2BecNews recently published survey results indicating that most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a mobile-optimized website. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on why this […]

Read more

Social Media Builds SEO. Here’s Why.

Social media is a great way to promote your brand, but does it have any effect on your SEO? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore how Google might use social media mentions to discover more […]

Read more

Social Media Creates Link Building Opportunities. Here’s Why.

Just because search engines don’t put a lot of weight behind social media sites for ranking doesn’t mean they aren’t an important part of your SEO strategy. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore how social […]

Read more

Google’s Search Quality Guidelines Matter. Here’s Why.

What are Google’s Search Quality Raters Guidelines (SQRG), and why do they matter to content marketers? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s SQRG and how they can help marketers understand what Google considers a […]

Read more

User Discovery Experience is Vital to SEO. Here’s Why.

If people aren’t searching for you, how do they find you? Today, Google is more than just a search engine, but rather an entity to help users discover sites they didn’t even know they were looking for. The question is: are you worth discovering? Check out our recent video from Eric Enge and Mark Traphagen, […]

Read more

Search Ranking Studies Need Better Interpretation. Here’s Why.

Do search ranking factor studies have any real value? SEO experts have become doubtful. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why rank factor studies provide inherent value to those who are willing to dig deeper into data […]

Read more