Optimization Archives | Perficient Digital
Posts Categorized as Optimization

Factors Influencing Search Ranking are Changing. Here’s Why.

We’re seeing big changes in search ranking factors. Niche segments, query competition, and SEO are all elements that need to be considered. But how is it possible to keep up in such a volatile field? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of […]

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Google is Optimizing Featured Snippets. Here’s Why.

As anyone in the search industry knows, landing at the top of the Google search engine results page is the grand prize of SEO. And while getting there is hard, staying there is even harder. Google is starting to optimize its search algorithms to improve the overall results and deliver the most accurate answers to […]

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Enabling Target Visual Experience Composer in AEM

Adobe Target’s Visual Experience Composer(VEC) is a powerful editor for Digital Marketing Teams to easily create and test personalized experiences in the site context. This tool can be used by teams who are not interested in using the Target in AEM integration either due to business processes or team preferences. Visual Experience Composer makes creating offers as easy as clicking on […]

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Developing in a Virtual Machine: 4 Time-Saving Optimizations

The default settings on a freshly downloaded virtual machine (VM) are great if all you need to do is view and maybe debug your website in IE11 or Edge, but if you want two screens or just need more pixels, need to run more programs, or write and compile code, you have to make some […]

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#AdobeChat: A Recap on Effective Optimization Programs

We all talk a lot about customer experience, and for good reason. The shift to digital has been a complete game-changer, and consumers have more options than ever before. Long gone are the days of pulling out a massive phone book to find a new primary care physician or travel agent for your next vacation, or […]

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Critical Rendering Path – Ways to Improve a Site’s Performance

Critical Rendering Path is a sequence of steps the browser needs to go through to convert the most important HTML, CSS and Javascript into actual pixels on the screen. This also means we make the most important visual parts of our site load first instead of loading everything at once. In order to set up the appropriate […]

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Where to Start Your Conversion Optimization Plan

In order to prioritize your conversion optimization plan, we need to prioritize how to begin your A/B testing strategy. In order to do this, we need to figure out where what and why. Understanding the where what and why will help you prioritize the most important areas of opportunity on your website. In this post, […]

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Refining Customer Experience Design Through Optimization

If you think about what your digital experience will be in 3 to 5 years, what can you expect? Transformation of the entire digital landscape is changing rapidly with new mobile capabilities coming online seemly every day.  Many of these capabilities will enhance our customers’ experiences, while others will turn out to be not so helpful. […]

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Adobe Summit: Content Optimization and Personalization

Today at Adobe Summit, Urosh Pajic and Peter Krmpotic of Adobe spoke about best practices in content optimization with Adobe Experience Manager. Remember the time when it was enough to just put your content out there and gain customer attention? These times are long gone, and today’s customers expect personalized and relevant content across all […]

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Amazon Web Services Infrastructure

Amazon Web Services, which Amazon began offering in 2006, is a service provided to many important products that people use every day. NASA, Netflix, reddit, Foursquare, Dropbox and Pinterest all use Amazon Web Services to power their service offerings and to be billed dynamically based on usage. WIRED had a great write-up about the service […]

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