Optimization Archives | Perficient Digital
Posts Categorized as Optimization

Enabling Target Visual Experience Composer in AEM

Adobe Target’s Visual Experience Composer(VEC) is a powerful editor for Digital Marketing Teams to easily create and test personalized experiences in the site context. This tool can be used by teams who are not interested in using the Target in AEM integration either due to business processes or team preferences. Visual Experience Composer makes creating offers as easy as clicking on […]

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Developing in a Virtual Machine: 4 Time-Saving Optimizations

The default settings on a freshly downloaded virtual machine (VM) are great if all you need to do is view and maybe debug your website in IE11 or Edge, but if you want two screens or just need more pixels, need to run more programs, or write and compile code, you have to make some […]

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#AdobeChat: A Recap on Effective Optimization Programs

We all talk a lot about customer experience, and for good reason. The shift to digital has been a complete game-changer, and consumers have more options than ever before. Long gone are the days of pulling out a massive phone book to find a new primary care physician or travel agent for your next vacation, or […]

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Where to Start Your Conversion Optimization Plan

In order to prioritize your conversion optimization plan, we need to prioritize how to begin your A/B testing strategy. In order to do this, we need to figure out where what and why. Understanding the where what and why will help you prioritize the most important areas of opportunity on your website. In this post, […]

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Refining Customer Experience Design Through Optimization

If you think about what your digital experience will be in 3 to 5 years, what can you expect? Transformation of the entire digital landscape is changing rapidly with new mobile capabilities coming online seemly every day.  Many of these capabilities will enhance our customers’ experiences, while others will turn out to be not so helpful. […]

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Adobe Summit: Content Optimization and Personalization

Today at Adobe Summit, Urosh Pajic and Peter Krmpotic of Adobe spoke about best practices in content optimization with Adobe Experience Manager. Remember the time when it was enough to just put your content out there and gain customer attention? These times are long gone, and today’s customers expect personalized and relevant content across all […]

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