Optimization Archives | Page 2 of 3 | Perficient Digital
Posts Categorized as Optimization

Your Page Speed Impacts SEO. Here’s Why.

Page speed has a direct impact on user experience, and even the smallest change in load speed can affect revenue. It’s important to know how your page is performing, and Google provides two tools that can help. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our […]

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TechSEO Boost 2018 Conference: Recap and Commentary

Last week, I headed out to Boston to attend the second-ever TechSEO Boost, the only conference 100% dedicated to my favorite topic ever: technical SEO. This year’s theme focused on advanced and bleeding-edge topics including information retrieval and machine learning to service workers and computer programming basics. You can watch the full live stream and […]

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Building Brand Trust is Essential for SEO. Here’s Why.

Being a brand that your customers trust is important, but being a brand that Google trusts matters too. Search engines want to provide the best experience possible for their users by showing them the highest-quality content out there. By creating high-quality content and providing a positive user experience on your site, you become more valuable […]

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Content Authors Matter. Here’s Why.

Google’s search factors change all the time, and it looks like the authors behind web content may now be a factor. But what does that really mean when it comes to SEO ranking? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy […]

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Factors Influencing Search Ranking are Changing. Here’s Why.

We’re seeing big changes in search ranking factors. Niche segments, query competition, and SEO are all elements that need to be considered. But how is it possible to keep up in such a volatile field? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of […]

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Google is Optimizing Featured Snippets. Here’s Why.

As anyone in the search industry knows, landing at the top of the Google search engine results page is the grand prize of SEO. And while getting there is hard, staying there is even harder. Google is starting to optimize its search algorithms to improve the overall results and deliver the most accurate answers to […]

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Enabling Target Visual Experience Composer in AEM

Adobe Target’s Visual Experience Composer(VEC) is a powerful editor for Digital Marketing Teams to easily create and test personalized experiences in the site context. This tool can be used by teams who are not interested in using the Target in AEM integration either due to business processes or team preferences. Visual Experience Composer makes creating offers as easy as clicking on […]

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Developing in a Virtual Machine: 4 Time-Saving Optimizations

The default settings on a freshly downloaded virtual machine (VM) are great if all you need to do is view and maybe debug your website in IE11 or Edge, but if you want two screens or just need more pixels, need to run more programs, or write and compile code, you have to make some […]

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#AdobeChat: A Recap on Effective Optimization Programs

We all talk a lot about customer experience, and for good reason. The shift to digital has been a complete game-changer, and consumers have more options than ever before. Long gone are the days of pulling out a massive phone book to find a new primary care physician or travel agent for your next vacation, or […]

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Critical Rendering Path – Ways to Improve a Site’s Performance

Critical Rendering Path is a sequence of steps the browser needs to go through to convert the most important HTML, CSS and Javascript into actual pixels on the screen. This also means we make the most important visual parts of our site load first instead of loading everything at once. In order to set up the appropriate […]

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