SEO Archives | Perficient Digital
Posts Categorized as SEO
Eric Enge and Brian Weiss discuss SEO in Here's Why Video - educational video series on Digital Marketing

User Experience Is Becoming a Part of SEO – Here’s Why #219

User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the subscribe […]

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Here’s Why Content Is More King than Ever – Here’s Why #218

You’ve heard that content is king, but today, content is more important than ever. Here’s why. Content is king. It’s still king and it hasn’t really changed. And today, I’m going to show you three case studies that will show you that content is more king than it’s ever been.  Note: Our future videos […]

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Guide to Web Compliance and Web Accessibility

ADA compliance and web accessibility are more serious than you likely know. Consider this scenario: You or one of your clients suddenly receives a letter stating that the website you administer is not ADA compliant and you’re facing litigation. Facing litigation? Now what! The best course of action is to proactively review your website for […]

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Perficient Digital's Eric Enge and Google's Martin Splitt discussing digital marketing related topics

Why You Must Know about the New Evergreen Googlebot – Here’s Why #217

Google made an announcement at Google I/O in early May of 2019 that Googlebot is now evergreen. What does it mean for the search community? In this episode of the popular Here’s Why digital marketing video series, Eric Enge, together with Google’s Martin Splitt, explains of the new evergreen Googlebot in search including rendering hash […]

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Why You Must be Prepared for Visual Search – Here’s Why #216

Images SEO in visual search has been around for a long time, but why is it becoming more important to marketers?   In this episode of the award-winning Here’s Why digital marketing video series, Jess explains changes Google has made to their search result pages to show more visual content and how it may impact rankings.  Don’t miss a single episode of Here’s Why. […]

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Eric Enge’s interview with Fabrice Canel

Fabrice Canel is a Principal Program Manager at Bing, Microsoft where he is responsible for web crawling and indexing. Today’s post is the transcript of an interview in which I spoke with Fabrice. Over the 60 minutes we spent together we covered a lot of topics.   During our conversation, Fabrice shared how he and his team thinks about the value of APIs, crawling, selection, quality, relevancy, visual search, and the important role the SEO continues […]

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Why Pagination is Important – Here’s Why #215

Google’s John Mueller confirmed that Google has not made use of rel=prev/next tags for some time. But should we still implement pagination? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why pagination is still important and how you should implement it.  Don’t miss a single episode of […]

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Why On-Page and Off-Page SEO Together Create Success – Here’s Why #212

What are the fundamental practices that create SEO success?   In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shares a case study that demonstrates the effectiveness of “blocking and tackling” SEO.   Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a […]

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