SEO Archives | Perficient Digital
Posts Categorized as SEO
Jess's Images And Visuals Featured Image

Don’t Discount Plain Old Images in Your Visual Search Strategy

Here are some rough notes on a conversation that occurred among some really smart people on the Twitter account of my boss, Eric Enge. Eric posted an article of mine (Google at 20: A Shift from Text to Images), which sparked this discussion: Following the comments from Malte Landwehr and Cindy Krum,  Aleyda Solis added, […]

Read more
Perficient Digital's Eric Enge

You Need to Understand Google’s Changing SERP Landscape and Their Impact – Here’s Why #231

Google consistently changes search features as a way to improve user satisfaction. For search marketers, we wonder how those search features affect user’s organic click-through rate behavior. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his first-ever public study on Google SERP features and click-through rates.  Don’t […]

Read more
Woman Clicking on a track pad on a laptop

How Organic Search CTR is Impacted by Google’s Search Features in 2019

This study presents information on how Google’s move toward implementing search features is impacting click-through behavior in the search results. To our knowledge, this will be the first such study that marries actual rankings data with real clickstream data. Our partner in this project was AuthorityLabs Data Services. They identified 2M queries to track the […]

Read more
Featured Snippet Study Featured Image

2019 Data on Featured Snippets and the Knowledge Graph

For the fifth straight year, we searched the 1.4 million search queries to measure the state of featured snippets. The goal was to look at a large number of queries that have potential to generate a featured snippet. We then looked at how many of these produced results, as well as how these results have […]

Read more
Google Office San Francisco

Google BERT Update – Digital Marketing Quick Take

Google announced a major algorithm update, BERT, on October 25, 2019. The update will affect 10% of searches and make the search landscape better for everyone. How will it make search better, and what does this update mean for you? Watch as Eric Enge, Digital Marketing Manager at Perficient Digital, and Jessica Peck, Marketing Technology […]

Read more
Digital Personal Study Featured Image

Rating the Smarts of the Personal Assistants – 2019 Edition

We are pleased to present the 2019 update to our Digital Personal Assistants accuracy study. In this latest edition of the study, we tested 4,999 queries on seven different devices: • Alexa • Echo Show • Cortana • Google Assistant on Google Home • Google Assistant on Google Home Hub • Google Assistant on a […]

Read more

FAQ Schema Markup – Results May Vary

At the May 2019 Google I/O event, Google Search and Google Assistant officially announced support and a new Google Search Console enhancement report for FAQ structured data. The FAQ schema.org markup is meant for Frequently Asked Question pages that contain all questions and answers on a single page. Adding it can create a FAQ rich […]

Read more