Social Archives | Perficient Digital
Posts Categorized as Social

Why You Should Be Building Social Media Partnerships- Here’s Why #206

We know we should use social media to promote our content and engage with our customers, but what about strategic partnerships?  In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains why building strategic partnerships that can boost our brand and energize our content may be one of the best investments […]

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Why Social Media Builds Your Brand SEO – Here’s Why #205

Can the way people talk about your brand online actually affect the things Google will rank you for? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains how Google might use mentions of your brand in social media to discover more of what your brand is about.  Don’t […]

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Why Social Media Creates Link Building Opportunities – Here’s Why #204

Unfortunately, search engines don’t put much weight on social media as a provider of reliable ranking signals. But that doesn’t mean social media isn’t important to your SEO strategy. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen explains how to use social media to increase your chances of earning […]

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Perficient Digital's Eric Enge

Why Social Media ROI CAN Be Measured – Here’s Why #190

Good marketing includes careful measurement of your return on investment (ROI). But can you do that for social media? In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shares what ROI looks like for social media campaigns, and gives tips on what to measure. Don’t miss a single episode of […]

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Why Social Media Can Drive Sales – Here’s Why #184

Some doubt that social media activity can actually results in sales. But some important research says otherwise. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shows data revealing how much consumers rely on social media to make purchasing decisions, and explains how to take advantage of that.  Don’t […]

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Why You Need to Find the REAL Influencers – Here’s Why #180

Revelations of fake followers, fake engagement, and low ROI have rocked the influencer marketing world, and threatened to destroy what not long ago was one of the precious darlings of online marketing. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen helps you understand what went wrong with influencer marketing, […]

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Why The Future of Marketing Is Personal – Here’s Why #179

Ever hear of the uncanny valley phenomenon? It’s that odd, uncomfortable feeling we get when something appears very human, but we know it’s not, like an android or an AI-powered chatbot. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen explains why attempting to personalize your marketing at mass scale […]

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Why It’s Time to Diversify Online Ad Spending – Here’s Why #177

Are you gambling all your ad spend on the big players in online advertising? Maybe it’s time to hedge your bets and diversify your spending. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen reveals that the long-standing hegemony of Google and Facebook for online advertising may be coming to […]

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Why Social Media Marketers Need to Grow Up – Here’s Why #174

In recent months things got tougher for social media marketers. In an effort to crack down on rampant fraud, fake accounts, and fake news, social networks have restricted or eliminated many actions that marketers used to exploit. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen claims these […]

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