Strategy and Planning Archives | Perficient Digital
Posts Categorized as Strategy and Planning

eMarketer Taps Perficient Digital for Marketing Data Report

You may have noticed a familiar face in eMarketer’s recent report, “Using Marketing Data for Merchandising: Optimizing Inventory Levels and Launching New Products.” Jim Hertzfeld, one of our chief strategists here at Perficient Digital, weighed in on the benefits of applying marketing data to influence not only marketing and sales efforts, but also strategies and […]

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Winning the Hearts of your Customers: Using AI to Improve CX

The other day I was perusing the Insights section of the Perficient website, and I came across a guide that sparked my interest called Five Digital Marketing Trends That Will Impact Your Business in 2018. In it, the authors discuss how personalization will “shape the complexity and magnitude of content development.” This was particularly interesting to me. I […]

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Deploy AEM packages with Jenkins Like a Boss

You’ve probably seen this curl command in many articles online: [1]  curl -u admin:admin -F file=@”name of zip file” -F name=”name of package” -F force=true -F install=true http://localhost:4505/crx/packmgr/service.jsp It allows you to upload and install an package to an AEM server. This is can also be used in Jenkins builds to deploy a package after […]

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Anatomy of the Ideal Background Job

I’ve seen and written a lot of background jobs in my career and in my experience, they are most common culprits to hard-to-diagnose issues in website operations. Which of course makes sense, background jobs aren’t visible to website maintainers or users so how do you know something is wrong until a job fails or makes […]

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Be a Retailer That Stands for Something

Standing for something as a brand is about being bigger than just the products you sell. Establishing your position on topics of social responsibility, promoting your brand values and culture, and supporting worthwhile causes through your philanthropic efforts are great ways to connect to your community on an emotional level and catch the attention of […]

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Creating a Brand Community Among Your Customers

Everybody loves to be loved, right? Your brand’s community is the following of loyal customers that surrounds your products. A strong community can be an excellent resource for your brand, as it strengthens your retention rates, boosts repeat sales, and provides you with advocates who can help promote your products and support you during a […]

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Omni-Channel Strategy: Consistent Experiences at Every Touchpoint

Omni-channel experiences are ones that provide a seamless shopping experience across all channels – in brick-and-mortar stores and across digital. To do it well, your messaging and the purchasing processes must be consistent and harmonious. Why is omni-channel marketing essential? This attempt to be everywhere for everyone means that traditional retailers could have an advantage […]

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Customer Service Through Self-Service: Your My Account Experience

You may have a different name for it, but your My Account experience is the self-service avenue you provide customers to manage their relationship with your brand before, during, and after the purchase process. This includes elements such as their shopping cart, wishlist, payment and shipping information, order history, loyalty program membership, preferred brick-and-mortar store, […]

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Creating an Immersive Product Experience

The product experience encompasses all aspects of the product itself: what it does, detailed product specifications, images, video, sizing and color options, complementary product recommendations, and customer-provided content like ratings, reviews, and images of the product in use. Why is your product experience so essential? As more and more retail purchases are made online rather […]

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Founded on Experience: Ideas from IRCE 2018

Last week, a few thousand online retailers, suppliers, and I packed the halls at IRCE 2018, this year’s installment of the Internet Retailer Conference and Exhibition. Retailers large and small came to share and learn in Chicago, where almost 150 years ago Aaron Montgomery Ward founded his pioneering mail-order catalog business. Ward was spurred on […]

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