Voice Archives | Perficient Digital
Posts Categorized as Voice

Essentials for Your Digital Strategy: Zero UI

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Technology is infused in every part of our lives and is only becoming […]

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An Introduction to Voice Application Analytics

Can you hear it? Voice is coming. With Google and Amazon both pushing smart home, voice-integrated devices, the growing usage of the Google Assistant and Siri apps, and Facebook developing their own Digital Personal Assistant, it’s hard to see a future where voice isn’t a key tool for user traffic. No integrated analytics tool allows you […]

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Take steps to develop product-as-channel solutions.

Essentials for Your Digital Strategy: Product-as-a-Channel

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. With apologies to Visa, it’s true that today’s successful marketer is everywhere their […]

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31 Must Know Voice Usage Trends for 2019

For the third year in a row, we asked over 1,000 people (1,719 this year) how they use voice, when they use voice, and why. If you’re looking to get a snapshot of how voice is used by people today, then you’ve found it. Eric EngeEric Enge leads the Digital Marketing practice for Perficient Digital. […]

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Navigating Today’s Voice Search / Voice Interaction Landscape

The voice revolution is coming. But how soon, and how much is happening now? What are the opportunities for businesses? This guide to voice answers those questions and more. Is Voice Usage Growing? The answer is a resounding “yes,” as shown by this chart shared by Bing’s Purna Virji at Pubcon Fort Lauderdale in April […]

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Why Digital Personal Assistants Are Getting Smarter – Here’s Why #169

Like a good student, many of the popular digital personal assistants, devices such as Google Assistant, Amazon Alexa, Siri, and Cortana, are getting better and better at answering our questions. But just how good are they, and why does it matter to search marketers? In this episode of our popular Here’s Why digital marketing video […]

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Why Voice Usage on Mobile Devices is Growing – Here’s Why #164

On a modern ship, the captain controls the vessel with voice commands to the engine room. Thanks to voice-enabled devices such as smartphones and smart speakers, we can control our homes, get information, and perform many tasks with voice, too. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric […]

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