Commerce | Perficient Digital

Commerce Simplifying the Complexity of Today’s Commerce World

B2B Digital Transformation: Assessing IT and Technology

Rather than begin a digital transformation journey with technology (as many organizations tend to do), you must begin by setting objectives, evaluating your market, and determining where you fit. Only then can you begin to assess internal capabilities and begin selecting the technology to support new initiatives. IT and Technology New technology deployments require a […]

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Episerver Commerce: dynamic facet management with the Find API

The Episerver Find API is a powerful tool that offers capabilities above and beyond standard search providers.  One of the areas that it excels is its flexibility in implementing facets.  In particular, we are going to take a look at how you can use Find to index commerce dictionaries so that facet management can be […]

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Video: How the IBM-HCL Deal Impacts Your Commerce Plans

Late last year, HCL announced that it would acquire various software products from IBM, including WebSphere Commerce. This announcement was met with a mix of reactions across the industry: surprise, panic, but most of all, uncertainty. The acquisition finalized in July, and it’s time to clear the air and answer some of the most-asked questions […]

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B2B Digital Transformation: Assess Product Management & Sales

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. At the end of your business evaluation, you’ll start assessing internal capabilities. Once you’ve examined your availability and stocking abilities, you’ll […]

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B2B Digital Transformation: Assess Availability Strategy

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After setting your objectives, evaluating your market, and determining where you fit, you need to evaluate where your organization stands today […]

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Level Up Your B2B Commerce Platform

Most people know how to sell to the customer – utilize marketing channels, social media, web ads, and more to bring your product to the consumer in an almost completely anonymous interaction. The same cannot be said for the B2B seller. Businesses want to know who they are working with and receive a personalized experience […]

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Roles of the B2B Buying Journey: The eCommerce Admin

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. Responsible for the daily operations of the digital business, the eCommerce admin spends most of his day in the back end of the commerce system. He is managing website content and information, managing configuration and […]

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Roles of the B2B Buying Journey: The Marketing Manager

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The marketing manager plays an important role in the B2B eCommerce journey at both manufacturing and distribution companies. She is most interested in how marketing efforts directly impact both online and traditional sales efforts. She […]

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B2B Digital Transformation: Determine Where You Fit

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After you’ve set your objectives and evaluated your market, you’re ready to find where you fit in the market. Explore opportunities […]

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Roles of the B2B Buying Journey: Understanding the Merchandiser

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The B2B merchandiser role can be filled from many different functional roles within an organization, including marketing, product marketing, or even product management. The more complex the products, the most likely this role will be […]

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