Digital Marketing | Perficient Digital

Digital Marketing Crafting Digital Experiences and Integrated Campaigns

Perficient Digital's Eric Enge Tristan Smith

Why Voice Apps Can Drive Your Business – Here’s Why #230

“Ok! Google” or “Alexa!” are not just voice commands. They can also drive your business. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Tristan Smith explain why Voice Apps, like Google Actions or Alexa Skills, can drive your business.  Don’t miss a single episode of Here’s Why. Click the […]

Read more
Dartboard

Perficient Digital Partners with Optimizely for Experimentation with Personalization

We are happy to announce that Perficient Digital has partnered with Optimizely to leverage its world-class client-side (Web and Personalization) and server-side (Full Stack) digital experience optimization tools. The Perficient Digital conversion optimization team helps enterprise businesses achieve a successful ROI on tools like Optimizely through training and enablement. We also help teams develop or […]

Read more
Featured Snippet Study Featured Image

2019 Data on Featured Snippets and the Knowledge Graph

For the fifth straight year, we searched the 1.4 million search queries to measure the state of featured snippets. The goal was to look at a large number of queries that have potential to generate a featured snippet. We then looked at how many of these produced results, as well as how these results have […]

Read more
1600x600 Meeting

Are You Still Focusing on Low-Impact Marketing Metrics?

This is the second post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  In a recent Perficient Digital survey of B2B organizations, 92% of marketing leaders stated that proving the impact of marketing campaigns was a growing priority for their company. Last week we talked about […]

Read more
Dawn

Early Thoughts on the Adobe Client Data Layer

Last month, Adobe Open Sourced an Event-Driven Data Layer implementation. They call it the Adobe Client Data Layer and you can find it on GitHub: https://github.com/adobe/adobe-client-data-layer The project is currently a tech preview and should not be used in production. However, for the more enterprising among us, it’s fun to investigate bleeding edge solutions from […]

Read more
Google Office San Francisco

Google BERT Update – Digital Marketing Quick Take

Google announced a major algorithm update, BERT, on October 25, 2019. The update will affect 10% of searches and make the search landscape better for everyone. How will it make search better, and what does this update mean for you? Watch as Eric Enge, Digital Marketing Manager at Perficient Digital, and Jessica Peck, Marketing Technology […]

Read more
New York Skyline

Join Us at SMX East 2019 in New York

SMX East, the largest East Coast gathering of SEO and SEM professionals, is happening in New York from November 12-14, 2019. We are pleased to announce that for the third year in a row Eric Enge, Digital Marketing General Manager at Perficient Digital and 2018 Drum US Search Awards Search Marketer of the Year, has […]

Read more
Digital Personal Study Featured Image

Rating the Smarts of the Personal Assistants – 2019 Edition

We are pleased to present the 2019 update to our Digital Personal Assistants accuracy study. In this latest edition of the study, we tested 4,999 queries on seven different devices: • Alexa • Echo Show • Cortana • Google Assistant on Google Home • Google Assistant on Google Home Hub • Google Assistant on a […]

Read more