Digital Marketing | Perficient Digital

Digital Marketing Crafting Digital Experiences and Integrated Campaigns

Perficient's Eve Sangenito and Eric Enge

A Lot of SEOs Get Content Wrong – Here’s Why #232

Many Digital Marketers focus on content creation as an SEO tactic. But have we ever considered if that content would satisfy the readers? In this episode of the award-winning Here’s Why digital marketing video series, Eve Sangenito joins Eric Enge to explain why a lot of SEOs get content wrong. They also share the right approach for […]

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AEM as a Cloud Service Followup: Insights from Cedric Huesler

  Yesterday, Cedric Huesler, the Director of Product Management at Adobe started a Twitter thread on AEM as a Cloud Service. I have a number of burning questions about AEM as a Cloud Service, so I figured I’d take Cedric up on the offer to ask anything. Cedric graciously replied, hopefully, you find these replies […]

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Don’t Discount Plain Old Images in Your Visual Search Strategy

Here are some rough notes on a conversation that occurred among some really smart people on the Twitter account of my boss, Eric Enge. Eric posted an article of mine (Google at 20: A Shift from Text to Images), which sparked this discussion: Following the comments from Malte Landwehr and Cindy Krum,  Aleyda Solis added, […]

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Thoughts on AEM as a Cloud Service

Today Adobe announced the availability of their newest offering AEM as a Cloud Service, a new version of AEM running natively in Adobe’s cloud as a Platform as a Service (PaaS). To be clear, this is different than their existing Adobe Managed Services or Cloud Manager offerings which run AEM as a standalone app running on Virtual […]

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What Does The Future of Marketing Automation Hold For Marketers? [Interactive eBook]

As the marketing automation industry continues to mature, experts are forecasting a dynamic future. Marketing leaders are laser-focused on data and advancing reliable marketing automation processes. We asked Perficient Digital experts for their thoughts on the future of the marketing automation and put their insights in this interactive eBook, The Marketing Leader’s Guide to the […]

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17 Tips You NEED to Know from the TechSEO Boost Conference

The TechSEO Boost conference is one of the tightest technical conferences in the SEO industry, and consistently introduces new ideas and new approaches to our diverse field. There’s a ton of content packed into two days of learning; this will be an attempt to summarize some of the greatest moments ordered into a numbered list […]

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How Organic Search CTR is Impacted by Google’s Search Features in 2019

This study presents information on how Google’s move toward implementing search features is impacting click-through behavior in the search results. To our knowledge, this will be the first such study that marries actual rankings data with real clickstream data. Our partner in this project was AuthorityLabs Data Services. They identified 2M queries to track the […]

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Driving Results with Business Goals, KPIs, and Analytics

In today’s overwhelmingly digital world, it is increasingly difficult for brands to hone in on website goals and objectives that truly drive their business forward. There can be additional challenges when the business’ website data is not accurately tracked or, in some cases, there is an overwhelming amount of data to filter through. Establishing analytics […]

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