Digital Marketing | Perficient Digital

Digital Marketing Crafting Digital Experiences and Integrated Campaigns

On-Page and Off-Page SEO Creates Success. Here’s Why.

There are several fundamental aspects of SEO success that have remained consistent in a constantly evolving field. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they share a case study that demonstrates how the fundamentals of SEO have paid […]

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Transparency: Going Beyond Privacy Regulations

Consumers are all too willing to share their information for a dollar off at the supermarket. However, this doesn’t mean they don’t worry about how data could affect their privacy. And this concern is well-founded due to the amount of data being created and shared in today’s digital world. It’s true, companies must be mindful […]

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The 3 Priorities in Content Marketing. Here’s Why.

Content marketing is a relatively new concept and can be complicated. So what really matters to achieve success? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they outline the top three priorities to get the best ROI from your […]

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8 KPIs to Drive Your Digital Marketing Strategy in 2019

As more and more companies are going digital, the challenges of designing an effective digital strategy and measuring its success have also become more complex. The digital landscape is rapidly changing, so having a powerful digital strategy in place is of paramount importance for businesses. One of the most effective ways to accomplish this task […]

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You Need to Publish High-Quality Content Frequently. Here’s Why.

Consistent content creation has been touted to be the secret to successful content marketing. But how important is the quality of that content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why quality is just as important […]

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People-Based Marketing: The New Gold-Standard

Consumers are constantly being bombarded with advertisements vying for their attention. But when was the last time a billboard or online form really caught your attention? You probably can’t remember. Marketing is a constantly evolving industry, and while consumer-driven content isn’t a new idea, people-based marketing is the new gold-standard. What is People-Based Marketing? Danielle […]

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There Are 3 Elements Critical to Content Marketing Success. Here’s Why.

Do you know what the key elements of successful content marketing are? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore the three common elements a campaign needs to be successful. Having user value, differentiation, and breadth and […]

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Perficient Digital Wins Three Interactive Marketing Awards

Perficient Digital brought home three awards from the 2019 Interactive Marketing Awards – Best Large SEO Agency, Best Interactive Marketing Agency, and Best Interactive Marketing Campaign (Retail/E-commerce). Our high customer retention rate and ability to deliver measurable results year-over-year separated us from the competition, earning us both Best Large SEO Agency and Best Interactive Marketing […]

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New Adobe Sensei Technologies in Marketing

Anthony Ching from Adobe presented a session titled New Adobe Sensei Technologies to Power Your Marketing Lifecycle during Adobe Summit.  Only about half of the audience claimed to use Artificial Intelligence/Machine Learning in their marketing lifecycle.  What inhibits others from using AI/ML?  Some people don’t have data scientists, while others didn’t think the technology was […]

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Reimagining the Future of Customer Experiences

Brenda Bown, Microsoft’s GM for Business Applications and Power Platform, talked during Adobe Summit about Adobe and Microsoft’s partnership. She walked through how Microsoft Azure helps deliver unique and immersive customer experiences. Adobe and Microsoft announced a partnership a couple of years ago to integrate Adobe and Microsoft products on Azure. Microsoft’s Business Applications include […]

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