Experience Management | Perficient Digital

Experience Management Helping to Simplify the Management and Delivery of Content

Adobe Solution Overview: Marketing Website

  The cornerstone of your brand’s digital presence is its website. Successfully building a website to market your brand requires coordination with multiple teams and different solutions to deliver a cohesive experience. In this video, we discuss strategies for building a world-class marketing website using the Adobe Experience Cloud platform.    

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Your Page Speed Impacts SEO. Here’s Why.

Page speed has a direct impact on user experience, and even the smallest change in load speed can affect revenue. It’s important to know how your page is performing, and Google provides two tools that can help. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our […]

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The Secret to PIM Implementation: A Business-Driven Approach

Imagine that your eCommerce company’s product information and data is spread out and recorded on multiple systems. Some is recorded in your ERP system, while the rest is living in spreadsheets, online, or on other operating platforms. How is it possible to accurately analyze or measure important performance metrics, maintain up-to-date product information, keep internal […]

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Getting Personal: How to Engage Utility Customers

In a time where technology is constantly evolving, it can seem that personal connection is becoming more difficult to achieve, especially between company and customer. Consumers are more connected than ever, and as a result, more aware of where they take their business. They’re not only looking at the value of the service they’re receiving, but […]

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Create Smart Content Using Semantic Tagging and AI

At Sitecore Symposium 2018, Linda Baker and Christina Deno from Wyanoke Group and Healio.com talked about how they used natural language processing, semantic tagging and machine learning to enhance the medical content that their company produces. Wyanoke Group provides education and communication services to the healthcare industry.  Healio.com is a clinical news, information and education […]

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Sitecore Symposium 2018 Opening Session

Today at the Sitecore Symposium Opening Session we were treated to several amazing customer stories and even some great information about Sitecore! First, let’s talk about the Symposium itself.  We are in Orlando, Florida hoping that Hurricane Michael bypasses the city where 3,000 attendees from 53 countries are attending over 100 sessions. The theme this […]

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Markdown in AEM with Flexmark

  Markdown is a light markup language with text-based syntax which can be converted to HTML, PDFs or any number of different styled formats. Markdown is a popular format for text-heavy content such as documentation, wiki content and comments as it is easy to maintain and read the content without the added complexity of including […]

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A Retrospective on HTL: The Wrong Solution for the Problem

I have a confession to make: in my heart of hearts I know JSP is better than HTL / Sightly. There I said it! whew, that’s a load off my chest! So why, besides my paradoxical Luddite tendencies, would I be so firmly convinced that a widely-panned, ancient technology to be superior to Adobe’s latest […]

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