Here's Why Digital Marketing Videos | Perficient Digital

Every other Monday Eric Enge gives you the “why behind the what” of digital marketing in a 4-6-minute entertaining and informative video. We guarantee you’ll learn something new about SEO, social media, content marketing and dozens of other digital marketing topics.

 

Here’s Why is an Interactive 2018 Marketing Awards Winner!

The judges loved the fact that it was niche and great for the search community. It was well received by its core demographic. Innovative and fun to watch, a stand out winner!

– JUDGES, INTERACTIVE MARKETING AWARDS 2018

 

See What People are Saying About Here’s Why


Ronell SmithIf you haven’t watched these videos, you’re missing out, for they are a great way of learning some very important nuances of digital marketing, while being entertained in the process.”

– RONELL SMITH, MOZ

 


David AmerlandIt is easy to see why Stone Temple are the market leaders in their field. A willingness to take the work we do seriously–without taking themselves too seriously–is an attribute few companies ever manage to truly ‘get’ and even fewer deliver so visibly on it.”

– DAVID AMERLAND, AUTHOR OF GOOGLE SEMANTIC SEARCH


Greg GiffordAn awesome resource for anyone in online marketing. We make our entire team watch every week. They’re incredibly informative, and the fun tongue-in-cheek delivery makes what can sometimes be boring material easy to watch and digest.”

– GREG GIFFORD, DIRECTOR OF SEARCH AND SOCIAL, DEALERON


Lisa BuyerThey are simply the ‘go to’ source when it comes down to making your way through the maze of online marketing. I look at search and social from the lens of a public relations professional, subscribing to Eric and Mark is like a social PR secret weapon you hope your competition does not know about.

– LISA BUYER, AUTHOR OF SOCIAL PR SECRETS

 

 


Our Latest Here’s Why Videos


  • Perficient's Eve Sangenito and Eric Enge

    Many Digital Marketers focus on content creation as an SEO tactic. But have we ever considered if that content would satisfy the readers? In this episode of the award-winning Here’s Why digital marketing video series, Eve Sangenito joins Eric Enge to explain why a lot of SEOs get content wrong. They also share the right approach for content creation in SEO.  …  Read more

  • Perficient Digital's Eric Enge

    Google consistently changes search features as a way to improve user satisfaction. For search marketers, we wonder how those search features affect user’s organic click-through rate behavior. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his first-ever public study on Google SERP features and click-through rates.  Don’t miss a single episode of …  Read more

  • Perficient Digital's Eric Enge Tristan Smith

    “Ok! Google” or “Alexa!” are not just voice commands. They can also drive your business. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Tristan Smith explain why Voice Apps, like Google Actions or Alexa Skills, can drive your business.  Don’t miss a single episode of Here’s Why. Click the subscribe button below to be …  Read more

  • Perficient Digital's Eric Enge and Lisa Sherwood Wp

    Personalization makes it a lot more likely for a customer to buy from you even if they originally didn’t intend to. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Lisa Sherwood explain why personalization can unlock customer loyalty and how you can apply it to your digital marketing strategy.  Don’t miss a single episode …  Read more

  • Perficient Digital's Eric Enge

    SEO professionals always make sure that the websites they work on have created pages for all the high-volume keywords. But is it good enough? In this episode of the popular Here’s Why digital marketing video series, Eric explains why you need to stop writing content only for high-volume keywords.  Don’t miss a single episode of Here’s Why. Click the …  Read more

  • Perficient Digital's Eric Enge

    Google just announced two major additions to AMP that will help developers’ jobs become easier in improving the mobile experience for site visitors. In this episode of the popular Here’s Why digital marketing video series, Eric shares some of AMP’s new features and why you should learn about them.  Don’t miss a single episode of Here’s Why. Click the …  Read more

  • Eric Enge and Jim Hertzfeld of Perficient Digital

    Customers come into our door with expectations. Do you have everything to meet those expectations? In this episode of the award-winning Here’s Why digital marketing video series, Jim Hertzfeld, Perficient Digital’s Principal for Digital Strategy and Innovation, joins Eric Enge and explains why search marketers need to have empathy for customers and how it impacts their business.  Don’t miss a single …  Read more

  • Mark Traphagen and Eric Enge

    As marketers, we are supposed to have certain qualities in order to be successful in our careers. What about mindset? In this episode of the award-winning Here’s Why digital marketing video series, we welcome Mark Traphagen back for the episode as he explains why marketers need a content mindset.    Don’t miss a single episode of Here’s Why. Click the subscribe …  Read more

  • Eric Enge and Brian Weiss discuss SEO in Here's Why Video - educational video series on Digital Marketing

    User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified …  Read more

  • Perficient Digital's Eric Enge

    It’s widely known that links are a ranking factor, but is that still really important in SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why links remain critical to successful SEO and shares tips to get links to your websites.  Don’t miss a single episode of Here’s Why. Click the subscribe button below …  Read more

 

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