Here's Why Digital Marketing Videos | Perficient Digital

Every other Monday Eric Enge gives you the “why behind the what” of digital marketing in a 4-6-minute entertaining and informative video. We guarantee you’ll learn something new about SEO, social media, content marketing and dozens of other digital marketing topics.

 

Here’s Why is an Interactive 2018 Marketing Awards Winner!

The judges loved the fact that it was niche and great for the search community. It was well received by its core demographic. Innovative and fun to watch, a stand out winner!

– JUDGES, INTERACTIVE MARKETING AWARDS 2018

 

See What People are Saying About Here’s Why


Ronell SmithIf you haven’t watched these videos, you’re missing out, for they are a great way of learning some very important nuances of digital marketing, while being entertained in the process.”

– RONELL SMITH, MOZ

 


David AmerlandIt is easy to see why Stone Temple are the market leaders in their field. A willingness to take the work we do seriously–without taking themselves too seriously–is an attribute few companies ever manage to truly ‘get’ and even fewer deliver so visibly on it.”

– DAVID AMERLAND, AUTHOR OF GOOGLE SEMANTIC SEARCH


Greg GiffordAn awesome resource for anyone in online marketing. We make our entire team watch every week. They’re incredibly informative, and the fun tongue-in-cheek delivery makes what can sometimes be boring material easy to watch and digest.”

– GREG GIFFORD, DIRECTOR OF SEARCH AND SOCIAL, DEALERON


Lisa BuyerThey are simply the ‘go to’ source when it comes down to making your way through the maze of online marketing. I look at search and social from the lens of a public relations professional, subscribing to Eric and Mark is like a social PR secret weapon you hope your competition does not know about.

– LISA BUYER, AUTHOR OF SOCIAL PR SECRETS

 

 


Our Latest Here’s Why Videos


  • Eric Enge and Jim Hertzfeld of Perficient Digital

    Customers come into our door with expectations. Do you have everything to meet those expectations? In this episode of the award-winning Here’s Why digital marketing video series, Jim Hertzfeld, Perficient Digital’s Principal for Digital Strategy and Innovation, joins Eric Enge and explains why search marketers need to have empathy for customers and how it impacts their business.  Don’t miss a single …  Read more

  • Mark Traphagen and Eric Enge

    As marketers, we are supposed to have certain qualities in order to be successful in our careers. What about mindset? In this episode of the award-winning Here’s Why digital marketing video series, we welcome Mark Traphagen back for the episode as he explains why marketers need a content mindset.    Don’t miss a single episode of Here’s Why. Click the subscribe …  Read more

  • Eric Enge and Brian Weiss discuss SEO in Here's Why Video - educational video series on Digital Marketing

    User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified …  Read more

  • Perficient Digital's Eric Enge

    It’s widely known that links are a ranking factor, but is that still really important in SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why links remain critical to successful SEO and shares tips to get links to your websites.  Don’t miss a single episode of Here’s Why. Click the subscribe button below …  Read more

  • Eric Enge and Barry Schwartz

    Google makes numerous search algorithm updates each year. Those updates may affect our sites’ ranking one way or the other. But do we really know how? In this episode of the award-winning Here’s Why digital marketing video series,  Barry Schwartz, Search Engine Land’s News Editor, together with Eric Enge, explains different kinds of Google updates and why it is really important that …  Read more

  • Eric Enge and Google's Martin Splitt Discuss SEO in Here's Why Video Series

    Google made an interesting announcement at Google I/O in early May 2019: they now prefer responsive sites more than mobile subdomains, and dynamic serving. In this episode of the popular Here’s Why digital marketing video series, Google’s Martin Splitt joins Eric Enge and explains why Google now prefers responsive sites. Splitt shares some key metrics to consider when developing mobile …  Read more

  • Eric Enge and Google's Martin Splitt Discuss SEO in Here's Why Video Series

    Google made several announcements at Google I/O in early May of 2019 about search and SEO. Images were one of the topics mentioned during the announcement. In this episode of the popular Here’s Why digital marketing video series, Google’s Martin Splitt joins Eric Enge and explains how visual search is vital to SEO and why Google places emphasis on high-resolution …  Read more

  • Eric Enge and Brian Weiss discuss SEO in Here's Why Video - educational video series on Digital Marketing

    User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series,  Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the subscribe button below to be …  Read more

  • Perficient Digital's Eric Enge

    You’ve heard that content is king, but today, content is more important than ever. Here’s why. Content is king. It’s still king and it hasn’t really changed. And today, I’m going to show you three case studies that will show you that content is more king than it’s ever been.  Note: Our future videos will start publishing on Perficient …  Read more

  • Perficient Digital's Eric Enge and Google's Martin Splitt discussing digital marketing related topics

    Google made an announcement at Google I/O in early May of 2019 that Googlebot is now evergreen. What does it mean for the search community? In this episode of the popular Here’s Why digital marketing video series, Eric Enge, together with Google’s Martin Splitt, explains of the new evergreen Googlebot in search including rendering hash URLs, <div> tags, and infinite …  Read more

 

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