Marketo | Perficient Digital

Marketo Engaging Customers at Scale

Perficient Digital Wins 2019 Magento Imagine Excellence Award

During last night’s Magento Imagine Excellence Awards, Perficient Digital – along with our client Baker Distributing Company – received the 2019 Imagine Excellence award for our work implementing a strategic eCommerce solution on the Magento 2 platform. The award-winning end-to-end solution developed by the Baker internal commerce thought leadership and development team, Perficient Digital and […]

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Powering Imagination: Perficient Digital Heads to Magento Imagine

Magento Imagine is quickly approaching, bringing some of the biggest innovators in eCommerce to share their insights and best practices. Perficient Digital will be there at booth #311 discussing what’s next in order management and experience-driven commerce, and how our strong partnerships with Magento, Adobe, and Marketo make us the perfect partner to help organizations […]

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How To Pre-Populate the Subject Line and Body in Mailto-Generated Emails

It’s a big deal when a lead clicks on your Development Rep’s (DR) hyperlinked email in order to speak directly with an actual person. Increase the chances of that lead hitting “send” by making his or her life a little easier with a pre-populated subject line or body. This little sign of courtesy will help […]

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Armor Up: Recapping Women in Digital Panel at Adobe Summit 2019

Two years ago, twenty-four women gathered for breakfast during Adobe Summit 2017 to share their insights and discuss how they could support each other in a primarily male-dominated industry. Several of these women were in attendance last week, as we hosted our third annual Women in Digital breakfast at Adobe Summit 2019. The event has […]

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An All New Adobe Summit

A lot has happened since last year’s Adobe Summit! But we packed our bags, traveled from near and far, and are finally in Las Vegas to kick off this electrifying event. As announced today, we are once again a silver sponsor and our team is out in full force. We’re so excited to see some […]

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How Adobe Experience Cloud Impacts Customer Experience: Pt 2

In How Adobe Experience Cloud Impacts Customer Experience, Part 1 of our review of Adobe Experience Cloud, we highlighted all the capabilities available in the Adobe Experience Cloud.  In part 2, we break down the cloud platform to the individual Adobe products.  As we said in part 1, you can buy the entire Experience Cloud for […]

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4 Ways Marketing Nation Can Master 2019 Adobe Summit Like A Pro

Marketo’s Marketing Nation has a brand new home at the incredible 2019 Adobe Summit in Las Vegas, March 24th – 28th. Many Marketing Nation alumni, myself included, are wondering what the merging of these two major events will bring and how to make the most of it. While you’re pouring through the session catalog, here […]

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Raise Your Experience Manager Game in This Adobe Summit Session

The past year has been a busy one for Adobe. The digital experience leader acquired Magento, a leader in digital commerce, and more recently, Marketo, known for its powerful B2B marketing automation software. We have expertise in helping our customers get the most of out their investments in Magento and Marketo, and are looking forward […]

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Marketo Winter ’19 Release Notes

The Marketo Winter ’19 release notes are out, and key updates cover important areas of the platform including account-based marketing enhancements, new custom field options for Bizible, and updates to both Marketo Sales Engage and Marketo Sky. Here’s the full list of what’s new and updated: Core Platform Enhancements Email CC for Marketo Emails Include […]

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Progressive Web Apps: Bridging the eCommerce Experience Gap

Reaching customers on their mobile devices isn’t just a suggested practice, but required. In fact, 89% of people are likely to recommend a brand after a positive brand experience on mobile. To that end, commerce players can reach their customers in a few different ways: responsive web design, native mobile apps, or progressive web apps. […]

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