Perficient Digital | Page 2 of 337 | End-to-End is Just the Beginning

Perficient Digital End-to-End is Just the Beginning

Roles of the B2B Buying Journey: Understanding the Merchandiser

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The B2B merchandiser role can be filled from many different functional roles within an organization, including marketing, product marketing, or even product management. The more complex the products, the most likely this role will be […]

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Episerver: How to quickly create environments with Azure CLI

Many of the Episerver projects that we work on have at least one Azure environment.  This ranges from production environments to integration environments where continuous deployments occur. We needed a way to stand up new environments quickly and be able to replicate the creation of new environments as needed. We had previously accomplished this using […]

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Performance Planner Part 1 – Make the Most of Your Google Ads

Google Ads is launching a new tool called the Performance Planner. The goal of this tool is to identify the ideal budgets for your campaigns and drive additional conversions by giving you bid and budget recommendations, which highlight how you could maximize one out of three performance metrics: clicks, conversions or conversion value. In the […]

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A speaker speaking on main stage at SMX Advanced at 2019 SMX Advanced in Seattle, WA

SMX Advanced 2019: Importance of A Technical Foundation in SEO

Along with my Perficient Digital colleagues, I had the privilege of attending SMX Advanced in Seattle from June 3-5, 2019. I’m still applying everything I learned from the engaging talks by great speakers from all sorts of backgrounds. Rather than offer a full blow-by-blow of every presentation, I’ll focus my takeaways from three key areas […]

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Angular – Services and Dependency Injection

This blog post is a brief introduction to one of the core concepts of Angular – Services and Dependency Injection. A service is basically a typescript class. It acts as a central repository where we can store and centralize our code and data. This service class can then be shared across components. Dependency injection is […]

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Essentials for Your Digital Strategy: Emerging Business Models

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Innovation is not just about technology As we work with clients, we find […]

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Roles of the B2B Buying Journey: The Financial Team Member

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The financial team member is a crucial part of every B2B business. He steps in after the purchase has been made and shipped, and is interested in whether that order was received, the order was […]

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B2B Digital Transformation: Evaluate Your Market

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After setting your objectives, you must evaluate your market. Keeping up with the competition can be difficult in an over-saturated marketplace […]

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How to Build Marketo Programs Faster With Templates and Tokens

Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Do you want to build Marketo programs faster? Today I’m going to show you how to use program templates […]

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Introducing AEM Dialog Editor

Recently, my colleagues and I discussed frustration with the editing process for AEM dialogs. You have to edit the dialog XML, sync it, and preview it on an AEM page. One idea discussed was having a tool to edit AEM dialogs within AEM and how beneficial that would be for us. I thought it was […]

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