The Digital Marketing Excellence Blog | Perficient Digital

The Digital Marketing Excellence Blog

In 2018, Perficient acquired Stone Temple Consulting, an award-winning Boston-based $9 million annual revenue digital marketing agency. Read more about the acquisition here, and below you’ll find blog posts by our digital marketing experts from Stone Temple.

 

Latest Posts

  • Eric Enge and Brian Weiss discuss SEO in Here's Why Video - educational video series on Digital Marketing

    User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified …  Read more

  • Perficient Digital's Eric Enge

    It’s widely known that links are a ranking factor, but is that still really important in SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why links remain critical to successful SEO and shares tips to get links to your websites.  Don’t miss a single episode of Here’s Why. Click the subscribe button below …  Read more

  • Leverage your content investment - Content Hubs vs Blogs

    We started with the theory that blogs are used as publishing platforms on many sites where they don’t make sense. The reason for this theory is that the majority of content published in blogs is evergreen content – and that two main components of a blog don’t work well with evergreen content. These components are: The site structure of a …  Read more

  • The world of SEO is full of misconceptions and myths. Anyone can claim they’re a search expert and publish any theory, and then call it the latest, greatest search (or SEO) technique. Chasing these wild ideas can be a major waste of time, or worse, harmful to your business. On August 8, 2019, Eric Enge (General Manager, Perficient Digital) and Rand Fishkin (Founder, …  Read more

  • Eric Enge and Barry Schwartz

    Google makes numerous search algorithm updates each year. Those updates may affect our sites’ ranking one way or the other. But do we really know how? In this episode of the award-winning Here’s Why digital marketing video series,  Barry Schwartz, Search Engine Land’s News Editor, together with Eric Enge, explains different kinds of Google updates and why it is really important that …  Read more

  • Business Meeting

    Recently, I reached out to a number of enterprise SEOs to poll them on the biggest issues that they face. Participants included senior SEO people from Fortune 500 companies and other large enterprises. The question was free-form, so each person was allowed to submit whatever they saw as their biggest issue. I then mapped their responses into different categories based …  Read more

  • Image Recognition Accuracy Study - Featured Image

    One of the hottest areas of machine learning is image recognition. There are many major players investing heavily in this technology, including Microsoft, IBM, Google, and Amazon. But which one does the best job? That is the question that we’ll seek to answer with this study. Image recognition engines covered in this study: Amazon AWS Rekognition Google Vision IBM Watson …  Read more

  • Eric Enge and Google's Martin Splitt Discuss SEO in Here's Why Video Series

    Google made an interesting announcement at Google I/O in early May 2019: they now prefer responsive sites more than mobile subdomains, and dynamic serving. In this episode of the popular Here’s Why digital marketing video series, Google’s Martin Splitt joins Eric Enge and explains why Google now prefers responsive sites. Splitt shares some key metrics to consider when developing mobile …  Read more

  • Eric Enge and Google's Martin Splitt Discuss SEO in Here's Why Video Series

    Google made several announcements at Google I/O in early May of 2019 about search and SEO. Images were one of the topics mentioned during the announcement. In this episode of the popular Here’s Why digital marketing video series, Google’s Martin Splitt joins Eric Enge and explains how visual search is vital to SEO and why Google places emphasis on high-resolution …  Read more

  • Eric Enge and Brian Weiss discuss SEO in Here's Why Video - educational video series on Digital Marketing

    User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series,  Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the subscribe button below to be …  Read more

 

Most Read Posts

Enjoy some of our posts that get the most attention and readers: