Strategy and Planning | Perficient Digital

Strategy and Planning Solving Complex Problems in a Customer-first World

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IBM Commerce and HCL: A Q&A with Our Chief Strategist

The digital commerce industry has been abuzz since last month’s announcement that HCL Technologies will acquire several technologies from IBM, including the entire Commerce portfolio IBM developed over the last two decades. We asked our Commerce Chief Strategist, Mike Rabbior, to share his insights on what this news means for the commerce technology industry, our […]

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Essentials for Your Digital Strategy: A Unique, Ownable Idea

Delivering seamless, consistent, and engaging experiences starts with your digital strategy. Explore the characteristics that make up a great digital strategy, and learn how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Great digital ideas possess the power to establish or redefine a brand. Companies like Uber, Venmo, […]

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3 Steps to Transition to Experience-Driven Commerce

In an age where technology is a major part of daily life, organizations (especially retailers) recognize the need to improve their digital presence to compete effectively in the marketplace. The catalog-driven approach of building out an online catalog for browsing products and placing orders is no longer enough to meet the needs of today’s demanding […]

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Best Practices for Naming Your Company Intranet

Did you know Pepsi’s intranet name is “My PepsiCo?” Or that AT&T’s is “Access?” As a company grows, the employee base’s need to streamline communication, as well as share knowledge and consumer business information in a secure place, increases. Hence, the intranet: A single source or a destination where employees can login to connect and […]

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The Evolution of UX and CX: Creating the Human Experience

If you’re reading this, chances are you’re a human being. You’re always human; 24 hours a day, 7 days a week, 365 days a year. This is an indisputable fact. So why don’t companies market to you in a human way? Marketing to people as customers and users can be effective, but remembering that people […]

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Lessons from The Executive SEO Playbook – Part II

If you just finished part I of this blog post series and are ready for more, you’ve come to the right place! Keep reading for part II of my lessons learned from the second half of The Executive SEO Playbook: How to Integrate SEO Company-Wide for Increased Profitability, by Jessica Bowman. The Power of Buy-In […]

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eCommerce QA Testing: 5 Small Strategies for Big Quality Impact

Testing an eCommerce website before it launches is an important part of ensuring its success. Standard quality assurance (QA) processes include requirements gathering, developing test plans, executing test plans, etc., but incorporating these five strategies into your testing approach can produce big positive quality impacts without a lot of extra time or effort. 1. Require […]

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The Strategy Imperative; A Q&A With Our Commerce Chief Strategist

Perficient’s new Chief Strategist program is a way for our leading subject matter experts across Perficient and Perficient Digital to elevate client conversations. By sharing their insight perspective, and vision with our clients, it’s helping them stay ahead of the competition. Mike Rabbior, our Commerce Chief Strategist, recently shared his thoughts on the new program, […]

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Video: Optimizing Omnichannel Experiences for Lids Sports Group

Customers may not be fully aware of all the moving parts and pieces that combine to form their retail experience, but they do notice when the journey is disjointed across a retailer’s various channels. Whether a customer is shopping online, skimming through a brand’s social media, or visiting a brick-and-mortar store, the customer experience should […]

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Adobe Solution Overview: Marketing Website

  The cornerstone of your brand’s digital presence is its website. Successfully building a website to market your brand requires coordination with multiple teams and different solutions to deliver a cohesive experience. In this video, we discuss strategies for building a world-class marketing website using the Adobe Experience Cloud platform.    

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