Strategy and Planning | Perficient Digital

Strategy and Planning Solving Complex Problems in a Customer-first World

4 Ways to Improve Digital Accessibility in Healthcare

Digital accessibility is a critical component of a healthcare and life sciences organization’s digital health strategy, meaningfully impacting the patient and member experiences and truly differentiating the organization’s digital footprint. But getting started with digital accessibility can be a challenge within complex healthcare environments. Here are four steps to help you get going: 1. Take […]

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5 Roles You Need To Build Your Digital Transformation A-Team

When beginning a journey of digital transformation, many business leaders make the mistake of starting by tasking their IT department with leading the initiative from the technical implementation aspect. The problem with this approach, is that while technology is an enabler, it’s not really addressing the problem. In reality, the company leadership needs to start […]

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How Can You Safely Run Multiple A/B Tests at the Same Time?

Do I have to wait until this test ends to start that one? Testing Velocity Increasing the number of tests you run each year is key to a successful A/B testing and conversion rate optimization program. It just makes sense. If you run more tests, you’ll typically get more wins. So, how do you run […]

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Is Your Healthcare Organization Digitally Accessible?

Disability affects many people at different times and in different ways. It’s a spectrum from permanent and temporary disability to situational impairment. For example, unfamiliar healthcare topics could throw off even a literate and educated site visitor. And when factoring in non-native English speakers – and there are many clinicians, providers, and patients in this […]

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Digital Accessibility: A Must in Healthcare and Life Sciences

Healthcare and life sciences organizations intent on elevating the patient and member experience put a premium on accessibility when designing and developing digital content and functionality. Forward-thinking organizations ensure digital resources are accessible to people with disabilities, meeting the patient and member where they are. For today’s patients and members, “where they are” is increasingly […]

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Google’s Search Quality Guidelines Matter. Here’s Why.

What are Google’s Search Quality Raters Guidelines (SQRG), and why do they matter to content marketers? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s SQRG and how they can help marketers understand what Google considers a […]

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Agile For Programmers: A Streamlined Guide to Meetings

Agile is a data-driven, streamlined project management process designed to minimize distractions while still providing multiple opportunities to check and adjust the course of development. If done correctly, it can allow for long-term project plans that are accurate and resilient to changes. Unfortunately, “Agile” is a trendy project management term that project managers and leadership […]

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Essentials for Your Digital Strategy: A Brand-Owned Data Loop

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Great digital experiences depend on how well organizations understand customers’ needs. Site analytics, […]

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Finding Solutions Together; Q&A with Our Digital Chief Strategist

Launched in 2018, our Chief Strategist program is a way for leading subject matter experts across Perficient and Perficient Digital to elevate client conversations – using their insights and vision to help our clients stay ahead of their competition.  Jim Hertzfeld, our Chief Strategist over Digital, recently shared his thoughts on the program and the […]

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Perficient Digital Named a Top B2B Agency by Forrester

Perficient Digital has been featured in a new Forrester report, “B2B Marketing Agencies, North America, Q1 2019.” Released this morning, the report includes Forrester’s overview of 39 North American service providers serving B2B marketers, segmented into three categories based on revenue from B2B-specific marketing services. Perficient Digital was included as a “large, established player” in […]

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