Adobe Analytics Archives | Perficient Digital
Posts Tagged with Adobe Analytics

Adobe Attribution IQ – The Next Level of Attribution

The customer journey to conversion is becoming even more unpredictable, non-linear, and includes more cross-device touchpoints than ever before. Brands are often challenged with selecting the best media spend mix and have difficulty understanding the impact of each channel across the customer journey. As Adobe shared in its recent Attribution IQ Solution Partner Webinar, the […]

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Adobe Insider Tour Part 1: Coming Soon

As I drive past the windmills* on the way back from the Adobe Insiders tour in Chicago I think about how much of a privilege it is to be able to see ahead to what Adobe has in the works for Analytics and to know what will be coming soon. I’d like to share some […]

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Adobe Analytics Release: Attribution IQ, Visit Duration and More!

Last week, Adobe rolled out the latest updates to Adobe Analytics, this release includes some huge new features which will drastically help analysts report on meaningful insights using the wealth of data in Adobe Analytics. Attribution IQ The paramount feature is Attribution IQ. Attribution IQ allows marketers to select and compare different attribution models to […]

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Highlight of Adobe Summit Day 1: Attribution IQ

Adobe Summit kicked off with a bang with the General Session this morning! Shantanu Narayen and Brad Rencher elaborated Adobe’s vision for building an ecosystem for Experience Makers. Adobe’s vision for the Experience System of Record is a tremendous goal for every experience-driven organization to strive to achieve. The combination of Content and Data is […]

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Identify and Convert High-Value Customers Using Adobe Experience Cloud

Silicon Labs Director of Corporate Marketing. Kamran Shah provided insights on how Silicon Labs used Adobe Experience Cloud to identify and covert high-value customers. In this 2018 Adobe Summit session he outlined three data-driven strategies to identify, prioritize, and optimize the high-value customer journey with the Adobe Experience Cloud. This is achieved through moving beyond […]

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5 Digital Trends for 2018 That Can Drive the Future of AEM and More

New year, new resolution. This should apply to both person and business. 2017 was disruptive yet progressive for tech and digital marketing in many ways. We witnessed surge of AI and machine learning, emerging technologies like voice, facial recognition, virtual reality, augmented reality were built into many hit products/applications, holiday season had record breaking online […]

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From Campus to Career: Why I Chose Perficient Digital

If you’ve ever been to a campus career fair to learn about job opportunities, you probably visited one or two companies that really stood apart from the rest. For me, that was my experience with Perficient Digital. Over on the Life at Perficient blog, I recently posted about my transition from graduate student at Carl […]

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10 Takeaways from Adobe’s Digital Marketing Masters Workshop

I had the opportunity to attend the first-ever Adobe Digital Marketing Masters Workshop in the Adobe office in San Francisco last week. The 5-day in-classroom workshop was packed with knowledge and hands-on information about some of the most popular Adobe Experience Cloud products, including Adobe Experience Manager, Adobe Campaign, Adobe Target, Adobe Analytics, Dynamic Tag Management, […]

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Adobe and Microsoft, Bringing Together Marketing and Sales

At the recent Adobe Symposium in Chicago, I had the chance to attend a presentation by Dr. Cedric D Alford. Dr. Alford is leading the go to market strategy for the Adobe-Microsoft partnership. To this point, I have to admit, I’ve struggled to see how these two industry giants benefit from a partnership, even though […]

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Analytics: the Rise of Customer Intelligence

Recently, I had the opportunity to attend the Adobe Analytics Partner Café in Chicago. This awesome event was a gathering of fellow Adobe Analytics practitioners and partners to hear directly from Adobe about the roadmap of the Adobe Analytics Cloud, get insights into Adobe.io and network with other experts.   2018: The Year of Customer Intelligence   The primary trend […]

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