Adobe Marketing Cloud Archives | Perficient Digital
Posts Tagged with Adobe Marketing Cloud

Adobe Summit 101: Intro to the Adobe Solution Landscape

As a digital marketer or technologist, Adobe’s technologies offer tremendous potential and impressive capabilities. But, with all the different names, teams and viewpoints from Adobe, much less the partner ecosystem, how do you keep it all straight? This post is intended to be your introduction to the Adobe Experience Cloud solutions. Whether you are just […]

Read more

Off We Go… It’s Time for Adobe Summit 2018

The past year has flown by. How can it be that 365+ days have come and gone since we last packed up our bags and headed to Las Vegas for one of our most anticipated weeks of the year – Adobe Summit. It’s chockful of digital marketing news, best practices, hands-on learning, and of course, a […]

Read more

Quick Fix: AEM + Search&Promote Integration Uses Stage

Adobe Search&Promote is a powerful SaaS search offering within the Adobe Marketing Cloud. Adobe offers an integration between Adobe Experience Manager and Adobe Search&Promote using AEM’s Cloud Services. This integration is meant to allow authors to easily deploy and configure basic search experiences with the two tools.   Unfortunately, there is an issue with the integration where […]

Read more

Overcoming the Frustrations of Bidding Automation with AMO

Bidding automation within paid search, while a very exciting opportunity, can be a frustration for advertisers. For advertisers with specific and/or complex bidding needs, tools like Smart Bidding just aren’t flexible enough. Numerous bidding automation tools exist to help companies face these challenges. In a recent blog post, Tania Lau of  Perficient Digital discussed her favorite […]

Read more

Build an Experience Business with Perficient Digital + Adobe [Video]

Customer expectations are higher than ever before, thanks in part to the proliferation of mobile devices and other digital channels that have raised the bar. In this “connection economy,” we generate value from the connections we make. And thus, the balance of brand power has shifted from businesses to the highly informed, constantly connected customer. Companies are […]

Read more

7 Tips to Achieve Digital Marketing Nirvana

Ask three digital marketers what their biggest challenges are, and you’ll likely get three different answers. But is there an underlying theme? Common goal? In most cases, yes. We all seem to be striving to make informed, data-driven decisions, and in turn, improve the customer experience. Overcoming the major challenges marketers face today – elevated […]

Read more

Information Architecture: Key to Digital Marketing Success

Why should you care about your Information Architecture (IA)? A good IA sets the groundwork for a good project, a bad IA causes churn and can overwhelm even a good implementation team. Information Architecture is the process of categorizing and organizing content and data into a structure that makes sense for both programs and people. […]

Read more

Adobe and Microsoft, Bringing Together Marketing and Sales

At the recent Adobe Symposium in Chicago, I had the chance to attend a presentation by Dr. Cedric D Alford. Dr. Alford is leading the go to market strategy for the Adobe-Microsoft partnership. To this point, I have to admit, I’ve struggled to see how these two industry giants benefit from a partnership, even though […]

Read more

Making It Count: Deliver Personalized Experiences in Healthcare

Personalization is becoming increasingly popular in a number of industries (take retail or travel, for example). And consumers have come to expect relevant messages, tailored specifically for them. Even the most highly regulated, high-touch industries like healthcare have been impacted by this shift. People are used to on-demand, at-your-fingertips digital experiences, and expect the same level […]

Read more

Adobe Launches Advertising Cloud

Today Adobe announced their newest cloud product – Adobe Advertising Cloud – that promises to unify advertising efforts from non-digital to digital channels. Advertising Cloud is a combination of Adobe’s existing Media Optimizer and recently acquired TubeMogul. Main offerings of the Advertising Cloud include: Search management Automated ad buying Creative optimization Advertising cloud includes the following specific […]

Read more