advertising Archives | Perficient Digital
Posts Tagged with advertising

Performance Planner Part 1 – Make the Most of Your Google Ads

Google Ads is launching a new tool called the Performance Planner. The goal of this tool is to identify the ideal budgets for your campaigns and drive additional conversions by giving you bid and budget recommendations, which highlight how you could maximize one out of three performance metrics: clicks, conversions or conversion value. In the […]

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Testing Native Ad Formats (+4 Tips to Get Started)

Native advertising formats are not new to the industry, but still, some brands seem reluctant to run them. A recent eye-tracking study completed by TripleLift and Chinet compared native ad placements to banner ads. The goal was to determine how much consumer attention the in-feed native ad garnered compared to a 300×250 banner ad at the same […]

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Holiday Prep for Your Google Shopping Ads #4: Campaign Priorities

The same product can display in different campaigns and categories. You need to control which products show under which campaign and when. By utilizing the three campaign priority settings (high, medium, low), you can stack the bid to help prioritized products win more auctions. Here’s what to know about priorities: Google Favors When multiple products […]

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Holiday Prep for Your Google Shopping Ads, #3: Titles and Labels

Product titles and descriptions are crucial for long-term success. When people search, they scan and look for whatever matches the text they typed in, often ignoring the rest. Since Google Shopping campaigns aren’t keyword-targeted, making that connection for the shopper requires analysis, optimization, and tweaking of titles and descriptions to include the most common variations of […]

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Holiday Prep for Your Google Shopping Ads, Step #2: Promotions

Shopping results are always competitive, but especially during the peak of the holiday shopping rush. Retailers that correctly set their promotional features within Google Shopping have a big advantage during this season, when those with long shopping lists are trying to get the most value for their money. Promoting a sale on your website but not […]

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Would a Podcast Be Good for Your Brand? It’s Highly Likely

If you’re looking to explore new avenues to expand your reach—and the depth of affinity—podcasting may be the perfect channel for you. Did you know: 48 million people listen to podcasts weekly and 16 million are “avid podcast fans” They’re more likely to follow companies and brands They are more likely to subscribe to Netflix […]

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Holiday Prep for Your Google Shopping Ads, #1: Feed Optimization

Companies that excel in Google Shopping all share one thing in common: they have highly detailed, thorough, and timely feeds. According to Google, “…it is essential to provide high-quality data – product data that is fresh, accurate, and comprehensive.” Shopping campaigns don’t target keywords directly, so good feed data is critical and the leading factor […]

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How Data is the Heart of Adobe Experience Cloud

How do we capture the essence of the Adobe Experience Cloud? This question is what Adobe’s Jim Rivera and Klaasjan Tukker, both directors of product management, looked to accomplish in a recent 2018 Adobe Summit session. Where do we start? Everything starts with the Adobe Cloud Platform (ACP): in short, this is where data is […]

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Adobe Launches Advertising Cloud

Today Adobe announced their newest cloud product – Adobe Advertising Cloud – that promises to unify advertising efforts from non-digital to digital channels. Advertising Cloud is a combination of Adobe’s existing Media Optimizer and recently acquired TubeMogul. Main offerings of the Advertising Cloud include: Search management Automated ad buying Creative optimization Advertising cloud includes the following specific […]

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Sponsored Social is All Grown Up

Sponsored Social is All Grown Up

Over the past few years, we have watched social advertising trying to find it’s feet. According to a recent study, social ads have moved out of the toddler phase and they are walking right onto the budget sheets of traditional advertising. 52 percent of companies now have a stand-alone Sponsored Social budget for their brand and […]

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