advertising Archives | Page 2 of 2 | Perficient Digital
Posts Tagged with advertising

How Lamar Increased Web Engagement, Conversions with Sitecore CMS

Perficient’s Sitecore team recently worked with Lamar Advertising to transform Lamar’s web presence resulting in increased customer awareness, allowing Lamar to address customer needs on both a local and national level. In addition, Lamar has experienced increased conversions, has the ability to reach, engage and educate potential customers about out-of-home advertising, and has reduced time-to-market […]

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LinkedIn Brilliant Marketing Campaign – Member Ego Booster!

One of the hottest discussions, blogs, and topics discussed this week is LinkedIn’s email congratulating its members for having one of the “Top 1%, 5%, 10%” most viewed profiles in 2012. I, also am one of the candidates who received the email with top 5% seen below: My first impression doubted the email at face […]

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Super Bowl Ads—We Secretly Enjoy Spoilers

I’ll admit I’m not much of a football fan. My favorite parts of the game are things like the shiny pants, touchdown shuffles, and the ingenuity of a six-legged turkey. I am, however, a fan of good advertising. Like so many fans and non-fans alike, I anticipate being able to see all the Super Bowl […]

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iOS Advertising Opportunities

According to comScore, over 300MM impressions are now available per month in mobile advertising on the leading inventory-rich mobile media partners such as Google, Millennial Media, Mobile Theory, 24/7 Read Media, Mojiva and Jumptap. With the gradual increase of the average time spent per day on mobile devices set to increase by 52%, it’s no […]

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Should You Use Demand-Side Platforms to Manage Display Advertising Campaigns?

**Enlighten was acquired by Perficient Digital in December 2015** Demand-Side Platforms (DSPs) are changing the way that digital media buyers plan, track and price based on online ad inventory with display impressions aggregated across multiple ad exchanges. Most benefits accrue to medium to large advertisers who invest in “targeted reach” media as part of a […]

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Making the Most of Your Mobile Display Advertising

The mobile phone is quickly becoming the new must-have accessory as consumers start to treat their smartphones as a virtual extension of their bodies. For most of us, if we’re honest, the smartphone is quickly replacing our short-term memory, but that’s another topic for another day. It’s no surprise with smartphones accounting for 40% of […]

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What Exactly Do Account Directors Do, Anyway?

Ah, yes, the classic icebreaker! Whenever you’re meeting someone for the first time, particularly in a social setting, the conversation quickly turns to careers when someone, desperately seeking for some means of extending the conversation and making a connection, inevitably asks, “So, what do you do for a living?” It’s also the question that has […]

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