AI Archives | Perficient Digital
Posts Tagged with AI

New Adobe Sensei Technologies in Marketing

Anthony Ching from Adobe presented a session titled New Adobe Sensei Technologies to Power Your Marketing Lifecycle during Adobe Summit.  Only about half of the audience claimed to use Artificial Intelligence/Machine Learning in their marketing lifecycle.  What inhibits others from using AI/ML?  Some people don’t have data scientists, while others didn’t think the technology was […]

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Analyze Your Images with AI at #AdobeSummit and Beyond

Image recognition is an increasingly popular topic. Not exactly surprising, since artificial intelligence (AI) can improve the efficiency and accuracy of your digital asset management. There are a number of AI vendors to choose from. How do they stack up when it comes to identifying the information in your images? Our image AI comparison tool […]

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AI – More Than a Buzzword

Artificial Intelligence (AI) is much more than what we see in science fiction movies. From machine learning to predictive analytics, AI has forged the way for smarter, data-driven decision making. Understanding how AI fits into your digital marketing strategy is crucial if you want to stay relevant in today’s market and in years to come. […]

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5 Innovations to Help Change Our Lives in the Next 5 Years

Every year IBM announces “5 in 5” technology predictions which will be important to the world within 5 years.  This year IBM researchers  reviewed them at at IBM Think 2019 on 2/13/2019.  The presenters were: Geraud Dubois, DGM Science to Solutions, IBM Research – Almaden Arvind Krishna, SVP, Cloud and Cognitive Software, IBM Jeannette M. […]

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Finding Solutions Together; Q&A with Our Digital Chief Strategist

Launched in 2018, our Chief Strategist program is a way for leading subject matter experts across Perficient and Perficient Digital to elevate client conversations – using their insights and vision to help our clients stay ahead of their competition.  Jim Hertzfeld, our Chief Strategist over Digital, recently shared his thoughts on the program and the […]

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Perficient Lends Expertise for eMarketer AI Best Practices Report

Artificial intelligence (AI) has grown from the stuff of science fiction to a leading force in the world of technology, changing the way organizations in every industry are getting things done. With so many businesses looking to understand and effectively implement AI technology in their processes, it’s not surprising that some do’s and don’ts have […]

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Use Intelligent Content to Create Incredible Experiences

Artificial Intelligence (AI) affects our lives in unexpected ways every day. Machine learning has changed the method and speed that companies can deliver personalized content. And because of this, expectations are consistently increasing across all industries. In a recent guide that we created together with Adobe, we take a closer look at how you can […]

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Creating Intelligent Content with AI

Creating content that will both entice customers and create a compelling experience is a constant challenge. And with consumer expectations always rising, marketers need to develop a steady flow of captivating content. You start the process with ideas and concepts, then create and manage assets, deliver and personalize experiences, and finally analyze performance. And hopefully, you […]

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Sitecore, Machine Learning and Personalization

What holds back marketers from creating one-to-one experiences?  Well, a lot of things, it turns out.  Lack of data, too much data, not understanding a customer’s journey, too much focus on journeys – the list is endless.  In the past, we’ve created rules engines to try to create personalized experiences, but we are finding that […]

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Authenticity in the Age of AI: Why CDPs Should Be on Your Radar

Artificial Intelligence (AI) is being heralded as a game-changer – and rightly so. The combination of Big Data with improved processing power and machine-learning (algorithms that can learn from experience rather than explicit human programming) has the potential to affect every corner of our lives. From retail and healthcare to transportation and the internet-of-things, AI […]

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