analytics Archives | Perficient Digital
Posts Tagged with analytics

Ad Blockers: The Key to Your Missing Web Analytics Data

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]

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Essentials for Your Digital Strategy: Smart Personalization

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Personalization is a fundamental piece of any digital strategy. Customers expect it, the […]

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Marketers Reveal The 6 Hurdles Blocking Ability To Prove Impact

Marketers today have more customer engagement data than ever to leverage for analysis and decision-making. They are increasingly able to show the C-Suite a holistic view of the engagement journey, from prospect to customer. However, there are still significant hurdles blocking many marketing teams from reporting on the whole picture. Recently we surveyed SaaS marketing […]

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Connecting Customer Data: Prioritize For a 360° View

It’s no secret that understanding exactly who your customers are, including how and when they interact with your brand, is the most critical aspect of your business. Being present during the crucial touchpoints of a customer experience is rapidly becoming table stakes to acquiring and engaging your target market. Having the necessary data at your […]

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Social Media Can Help Search Campaigns. Here’s Why.

Social media can be a valuable asset to your SEO efforts, but not in the way most people think. Google doesn’t rank social media links the same way it does other site links. So while your link may be getting engagement on social, it doesn’t influence how Google ranks linked content. Check out our recent […]

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Data

Quick Do’s and Don’ts for Analyzing Data

So, you have a quantitative and qualitative tool on your website. Great!  Now what?  What do you do with a plethora of numbers, percentages, heatmaps and visitor responses?  You start digging, analyzing, and uncovering what’s happening on your website.  But how do you go about this? Here’s are some key Do’s and Don’ts for how to […]

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From Campus to Career: Why I Chose Perficient Digital

If you’ve ever been to a campus career fair to learn about job opportunities, you probably visited one or two companies that really stood apart from the rest. For me, that was my experience with Perficient Digital. Over on the Life at Perficient blog, I recently posted about my transition from graduate student at Carl […]

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Sitecore Super User Roles

There are often times when we need to have what I would call super users in Sitecore environments – users that need access to pretty much everything without being logged in as a Sitecore admin. Below is the list of roles a super user should be a member of along with Sitecore’s explanation of what […]

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7 Tips to Achieve Digital Marketing Nirvana

Ask three digital marketers what their biggest challenges are, and you’ll likely get three different answers. But is there an underlying theme? Common goal? In most cases, yes. We all seem to be striving to make informed, data-driven decisions, and in turn, improve the customer experience. Overcoming the major challenges marketers face today – elevated […]

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