attribution Archives | Perficient Digital
Posts Tagged with attribution

5 Signs Data Accuracy Could Be Blocking Marketing Attribution

If you’ve been working on marketing attribution for any substantial amount of time, you likely understand it’s a long game. Perhaps today you can report on clicks and downloads, but you can’t show your impact all the way to closed-won. Maybe your marketing automation platform had an expert configuration when you launched it a few […]

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Adobe Attribution IQ – The Next Level of Attribution

The customer journey to conversion is becoming even more unpredictable, non-linear, and includes more cross-device touchpoints than ever before. Brands are often challenged with selecting the best media spend mix and have difficulty understanding the impact of each channel across the customer journey. As Adobe shared in its recent Attribution IQ Solution Partner Webinar, the […]

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Adobe Analytics Release: Attribution IQ, Visit Duration and More!

Last week, Adobe rolled out the latest updates to Adobe Analytics, this release includes some huge new features which will drastically help analysts report on meaningful insights using the wealth of data in Adobe Analytics. Attribution IQ The paramount feature is Attribution IQ. Attribution IQ allows marketers to select and compare different attribution models to […]

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Why Paid Search’s Last-Click Attribution Model is Dying

In recent years, Google’s been highly invested in educating advertisers on various attribution models, and making data sets readily available and easy to analyze. The old way of relying on last-click attribution was often problematic and limited. It essentially ignores early touch points that sow seeds for future conversion harvests, making it tough for marketers to optimize […]

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Google Attribution – When Last Touch Won’t Cut It

Is your business hungry to go beyond last touch in their channel attribution modeling, including a side of cross-device attribution while integrating with both AdWords and DoubleClick Search? We all know dessert, or the last touchpoint (conversion), is the best part of a meal, but it’s very important that we recognize and appreciate the appetizer […]

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Adobe Summit: Attribution and Media Mix Algorithms

There is a lot of buzz around attribution.  In this session, Sid Shah from Adobe spoke about the following topics as it relates to Attribution and your Media Mix by looking at the following three items: Choose the right model Attribution does not equal Media Mix Media mix models should be realistic and predictive For […]

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