augmented reality Archives | Perficient Digital
Posts Tagged with augmented reality

Meet our Augmented Analytics and Marketing Data Experts at NRF 2019

Come meet our experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise at NRF 2019 next week. Demos will be held at the MicroStrategy booth (#1955) and will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, and data-driven omnichannel experience. […]

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XR Potential in Software Development

XR is a term that is generally used to refer to “extended reality”. This involves any combination of human-machine interaction where the reality you perceive is altered or constructed by a computer. In this blog, the term XR will mostly be referring to 360° videos, virtual reality, and augmented reality. The Growth of XR in […]

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All Aboard the Virtual Train: How to Improve UX with AR and VR

While augmented reality (AR) and virtual reality (VR) technology has been around for a while, the processing power required to create a great user experience (UX) meant limited availability to the average consumer. But now, with more powerful devices and technology like Apple’s ARKit, people are walking around with that power in their pocket. The opportunities […]

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augmented reality, virtual reality, AR, VR

Top Digital Marketing Trends to Watch in 2017 – Augmented Reality

The Internet of Things, connected devices, the use of customer data and insights to personalize experiences – all of these are part of our daily lives. Now augmented reality (AR) arrives on the scene with the potential to shape customer experiences like never before. With smartphones in the hands of 72% of U.S. adults, there are […]

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Pokémon Go and How Augmented and Virtual Reality Helps Brands

What is Pokémon Go? The game, now available on iOS (Apple) and Android, gets you to go out and explore the real world with your mobile phone while you have the app turned on. It’s now bigger than Tinder and close to beating Twitter’s “daily active users,” since its launch on July 6th. The game […]

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