B2B eCommerce Archives | Perficient Digital
Posts Tagged with B2B eCommerce

B2B Digital Transformation: Assess Product Management & Sales

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. At the end of your business evaluation, you’ll start assessing internal capabilities. Once you’ve examined your availability and stocking abilities, you’ll […]

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B2B Digital Transformation: Assess Availability Strategy

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After setting your objectives, evaluating your market, and determining where you fit, you need to evaluate where your organization stands today […]

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Roles of the B2B Buying Journey: The eCommerce Admin

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. Responsible for the daily operations of the digital business, the eCommerce admin spends most of his day in the back end of the commerce system. He is managing website content and information, managing configuration and […]

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Roles of the B2B Buying Journey: The Marketing Manager

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The marketing manager plays an important role in the B2B eCommerce journey at both manufacturing and distribution companies. She is most interested in how marketing efforts directly impact both online and traditional sales efforts. She […]

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B2B Digital Transformation: Determine Where You Fit

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After you’ve set your objectives and evaluated your market, you’re ready to find where you fit in the market. Explore opportunities […]

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Delivering a Better Buying Journey as a Distributor

Distributors sit between their customers and the manufacturers they work with, and creating an excellent journey for both sides can be complex. Additionally, as more manufacturers make the shift to selling directly to the end customer, it’s important for distributors to remain a valuable asset for both parties and use their position as the middleman […]

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Building a Better Buyer Journey in Manufacturing

The B2B buying journey is more complicated than the B2C buying journey; there are more decision makers involved, and the entire process is less linear. Nevertheless, buyers have come to expect the same elevated experiences in their B2B buying journey as they do in their B2C experience. So how can you as a manufacturer continue […]

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Empowering Sales Teams in a Digital World

On June 28, I will be speaking at IRCE, the commerce industry’s biggest and most influential annual event. Sharing the stage with our client, Geriatric Medical, I’ll explore how B2B businesses can use technology to empower their sales teams and transition their operation into the digital world. In an age of eCommerce, the modern B2B […]

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Building Your WebSphere Commerce V9 Roadmap for B2B

With HCL’s acquisition of several IBM products, including Websphere Commerce, many are wondering how those platforms will be affected. HCL has asserted that they are not setting out to change the strategic direction of WebSphere Commerce, but rather they aspire to add to it. This acquisition isn’t going to fundamentally change the architectural direction that […]

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51% of B2B Sellers Are Seeing Low eCommerce Sales – How to Fix It

B2BecNews recently published survey results indicating that for more than half of B2B sellers, eCommerce efforts are bringing in 10 percent or less of their total sales. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on the causes of […]

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