B2B Archives | Perficient Digital
Posts Tagged with B2B

Perficient Digital Named a Top B2B Agency by Forrester

Perficient Digital has been featured in a new Forrester report, “B2B Marketing Agencies, North America, Q1 2019.” Released this morning, the report includes Forrester’s overview of 39 North American service providers serving B2B marketers, segmented into three categories based on revenue from B2B-specific marketing services. Perficient Digital was included as a “large, established player” in […]

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The Strategy Imperative; A Q&A With Our Commerce Chief Strategist

Perficient’s new Chief Strategist program is a way for our leading subject matter experts across Perficient and Perficient Digital to elevate client conversations – using their insights and vision to help our clients stay ahead of their competition. Mike Rabbior, our Commerce Chief Strategist, recently shared his thoughts on the new program, as well as […]

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How (and How Not) to Retain Your B2B Customers

Your most valuable customers are the ones who keep coming back. How can you keep customers engaged enough to choose you again? How easily can your customers reorder or get practical information and education (guidelines) about products? Do you have dedicated client applications aimed at keeping them updated with useful information such as shipping status […]

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How (and How Not) to Engage Your B2B Customers

The work is far from over once you have someone on your site. Now is the time to provide a seamless ordering experience that keeps them coming back. Can they configure products online? How easily can they get a quote? Is the content you’re serving up helping them when they need it while moving them […]

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How (and How Not) to Acquire B2B Customers

This is where it all begins – the first interactions with your customer. B2B customer acquisition isn’t just about getting that first sale; it’s where you start building a relationship. That means a solid, consistent brand presence has to shine through. Consumers are doing more research prior to purchase, so your content has to be […]

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Top Digital Marketing Trends to Watch in 2017: Measuring Content Performance

The continuous evolution of digital channels has drastically shaped the customer experience and raised the bar for customer expectations. As we approach a new year, we’ll take a closer look at the top six digital marketing trends to watch. Trend #1 – Measuring content marketing performance will surpass the importance of content management Content management has […]

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Perficient Digital Included in Forrester Report on B2B Automation

Forrester recently released its report, “How B2B Marketing Automation Service Providers Help Drive Marketing Transformation,” which addresses the growing complexity of marketing automation and the challenges it presents for B2B companies. To overcome those challenges, marketers are turning to third-party service providers for help with related technical and business processes. In this report, Perficient Digital’s VP of digital […]

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Rise of the Millennials: How a New Generation is Shaping B2B Marketing

Millennials became the largest generation in the workforce in early 2015. The rise of the Millennials in the workspace will have a profound impact on how companies operate. At the same time, many organizations fail to anticipate how this generation will change B2B commerce. Millennials approach information sources differently than previous generations. This, coupled with their increased customer experience expectations presents […]

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3 Ways B2B Sites Can Meet B2C Expectations

There were many great concepts and strategies presented at this year’s B2B Online conference in Chicago, but one of the recurring points was that B2B eCommerce needs to look a lot more like B2C eCommerce. This need could partly be due to the rise of millennials in the workplace (50% of B2B buyers are now millennials). […]

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