Business Intelligence Archives | Perficient Digital
Posts Tagged with Business Intelligence

Meet our Augmented Analytics and Marketing Data Experts at NRF 2019

Come meet our experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise at NRF 2019 next week. Demos will be held at the MicroStrategy booth (#1955) and will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, and data-driven omnichannel experience. […]

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Analytics: the Rise of Customer Intelligence

Recently, I had the opportunity to attend the Adobe Analytics Partner Café in Chicago. This awesome event was a gathering of fellow Adobe Analytics practitioners and partners to hear directly from Adobe about the roadmap of the Adobe Analytics Cloud, get insights into Adobe.io and network with other experts.   2018: The Year of Customer Intelligence   The primary trend […]

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The Year in Review | Top 10 Consumer Markets Posts of 2015

As we are deep into prime shopping season, we’d like to take a moment to look back at the extraordinary year 2015 has been. With mobile, personalization, security and digital disruption, there was no shortage of change in the industry. Here were our top ten posts of the year:   Ten | 4 Lessons in […]

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Thanksgiving Day and Black Friday Each Surpass $1 Billion Online

The online holiday shopping is well underway as demonstrated by a 9 percent gain in sales on Thanksgiving Day with $1.1 billion being handed over to retailers before the holiday dishes had even been washed. Black Friday sales also experienced a nice jump this year, increasing 10 percent to $1.7 Billion. According to a report by […]

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2015 Consumer Markets Trend: Analytics & the Data-driven Consumer

In a Connected Consumer World, Analytics Starts with Consumer Data The data is in and it’s revealing that the data is really in! Tons of it.  Not long ago, simply getting the data on our customers, sales, sentiment, stores – anything else we felt would be relevant – was a challenge. But now we have […]

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Using Analytics to Inform Your Customer Engagement Strategy

Analytics is a hot topic in the Customer Engagement world. Wes Moore of Teradata chaired a panel session on how to use analytics to drive customer engagement. The panelists included: John Dokes, CMO, Accuweather Leyda Hernandez, Director of Marketing, Priori Legal Merlin U Ward, Account Strategist, Renegade Here are what the panel had to say […]

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How the digital age is impacting store traffic

The digital age has forever changed the way consumers purchase products and services.  Even though it would seem that we, as consumers, are living in an age where the digital space seems to dominate the shopping process, the internet is not the sole source of consumer and retail goods. So it would seem that the […]

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Trends that are shaping the expectations of the connected consumer

As the connected consumer evolves, demands and expectations continue to rise, and trends rapidly change.  Connected Consumers use the power of information to drive prices down, yet still demand a high level of service.  Retailers must utilize and analyze complex data to understand insights, customer service expectations and responses that will supersede the expectations of […]

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The New 3-Legged Stool of Success in Retail

I came across a great article in 1-to-1 Media regarding 3 critical elements of the customer experience that enable retail organizations to position themselves ahead of the competition. We remember the days of talking about the 3 must-haves in retail as: Buy Move Sell But in the article titled “The Three-Legged Stool of Retail,” Timothy Hood presents three […]

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