Commerce Archives | Perficient Digital
Posts Tagged with Commerce

How Content Supports a Conversational Commerce Experience

What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]

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Building Better UX with a Product Content Strategy

Many manufacturers and distributors find the concept of content marketing to be daunting and complex. In fact, only 39% of B2B organizations had a documented content marketing strategy in 2018. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in the importance […]

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Ad Blockers: The Key to Your Missing Web Analytics Data

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]

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Azure Active Directory Setup with Multi-Factor Authentication

I was recently asked to setup an eCommerce Windows site environment that can be managed from a centralized location and comply with the Payment Card Industry Data Security Standard (PCI DSS). Active Directory is the solution from where Windows servers can be controlled and managed using Domain Users and Group Policies. However, an additional layer […]

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Creating More Touchpoints Through API-Driven Commerce

In the age of digital disruption, the traditional commerce model is quickly becoming a thing of the past. Brick-and-mortar stores, eCommerce websites, and even mobile shopping apps are no longer the only ways to make purchases, and successful businesses recognize that evolving with technology is the only way to survive. Voice search and command, artificial intelligence, […]

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Connecting with End Users in B2B Commerce

The digital landscape continues to evolve rapidly, putting pressure on businesses to continue to meet and exceed the elevated expectations of consumers. This has been especially relevant for B2B organizations such as manufacturers and distributors, which have traditionally had very little interaction with their customers further down the supply chain. Businesses that have historically sold […]

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Prepping for Product Information Management (PIM) Implementation

Maintaining data is not a new challenge. It’s complex when you want to succeed in the market and want to get ahead of your competitors. The eCommerce market is expected to grow further in coming years, making data management a crucial factor. This post is a quick guide that will help you not just to […]

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Why You Should Be Marketing to People Instead of Computers

It takes a lot of effort to capture a potential customer’s attention and make a sale, but retention is just as tricky. Customers want to see information that is relevant to them and their experience with your brand, and when they see content that isn’t applicable, they begin to tune out future content you present. […]

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The Business Impacts of Headless vs. Traditional Commerce

Senior Commerce Consultant Karie Daudt joins the Perficient Digital team with over two decades of experience in digital commerce, management, and business development in the manufacturing and distribution industry. With experience in a variety of roles in the industry, Karie recognizes the pain points that manufacturers and distributors face as they work to digitally transform […]

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Meet Perficient Digital Commerce & DX Experts at IBM Think 2019

Perficient is sponsoring IBM Think 2019, which is happening in San Francisco February 12 – 15th.  We are excited to have a booth (Booth #320), but even more excited to be contributing to so many incredible thought leadership sessions on the topics of commerce, digital experience and order management. Several of our experts’ speaking engagements […]

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