consumer engagement Archives | Perficient Digital
Posts Tagged with consumer engagement

Want Loyalty? Reward Them with CX

Companies and brands are building loyal customers the way real people are building loyal relationships with each other: one interaction at a time. Each and every interaction is a new opportunity to prove ourselves, build credibility and trust, and leave customers with a memorable experience.  The true measure of loyalty is not how many points […]

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CX in the Age of the Consumer

Today, your brand is what your audience says it is. Despite your best branding efforts, consumers have greater and greater access to information – not just to understand what’s good for them, to find the best price, or to learn where to get the products they want, but also to determine how brands and products […]

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Digitally Transform Your Marketing for Higher ROI

We know that consumers and their preferences change from year to year. Whether slight variations or broad trends that transform the way businesses interact with customers, keeping up with these changes is imperative to successful marketing. And businesses that don’t adapt to these changes are in danger of being left behind. This has led to a […]

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More than Discounts: 4 Tips for a Leading Loyalty Program

Membership in loyalty programs continues to rise, and it isn’t surprising. There are options everywhere. Sometimes all it takes is giving an email address or checking a box, and congrats – you’re a loyalty member! But even though membership is up, fewer people are actually engaging with these programs. The average person is a member of around […]

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Ready to Share Insights & Expertise at IRCE 2016

We are so excited to exhibit at this year’s IRCE, the Internet Retailer Conference and Exhibition. It’s next week, June 7-10, at McCormick Place West in Chicago. Leaders from our new digital agency, Perficient Digital, will be at IRCE to talk about the agency’s six core disciplines: Strategy and planning Digital marketing Experience design Digital […]

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Are You Converting Prospects Into Customers?

By now, you’ve probably heard of or seen some of these digital acronyms: SEM, PPC, SEO, CTA, ROAS…CRO?   CRO, or Conversion Rate Optimization, is, simply put, the process of turning potential customers into customers, and then turning those customers into repeat customers.  Breaking it down a little more, a conversion occurs when a user […]

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Top Trends in Consumer Markets for 2016

This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years, with particularly strong growth expected in home improvement and grocery. Although apparel […]

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Urban Outfitters’ Superior Customer Experience

In a recent blog post written by Mark Polly, a Director at Perficient, he discussed how one retailer is delivering a superior customer experience. This retailer, Urban Outfitters tasked Perficient to implement a multichannel fulfillment system with IBM Sterling to improve their customer service. Things they learned over 5 years: Begin training before implementing Clearly identify […]

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Cracking the Consumer Code: Engagement in The Digital Age

In today’s digital, mobile and social landscape, shoppers have the control in the when, how, and where their needs are met.  Brands/retailers must explore new ways to engage with their consumers that are move innovative and relevant and through not only digital channels but established physical channels as well.  Leading enterprises that excel in consumer […]

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