content and commerce Archives | Perficient Digital
Posts Tagged with content and commerce

#AdobeChat Recap: Content Driven Experiential Commerce

Content is all around us. Consumers are flooded with it everywhere they turn. So how can we create personalized content that will stand out to consumers wherever they are? In the most recent #AdobeChat, we discussed how we can use content to drive experiential commerce. Check out these highlights: How has media consumption changed over […]

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The Impact of Adobe’s Magento Acquisition on the Commerce Market

Adobe’s acquisition of Magento is sure to send shock waves through the commerce industry.  Why?  It acknowledges and validates recent investments by many of the leading commerce platform providers toward improving their business user tooling to manage the user experience for their commerce storefronts.  Efforts have focused on enhancing the site capabilities for business users […]

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Shifting Sales Models to Transform B2B eCommerce

Recent events indicate a digital disruption is afoot – and eCommerce cannot ignore it. Commerce business models must change to satisfy increasing customer expectations across the B2C and B2B spectrum. In this series, explore the three major areas where you can start innovating to transform your existing commerce business model. We previously looked at re-vamping […]

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