Content Strategy Archives | Perficient Digital
Posts Tagged with Content Strategy

Creating Connections with Long-Form Content

I received a letter in the mail a few weeks ago. That’s right. A personal, handwritten letter. It was from a 5th grader whom I’m sponsoring in a classroom reading program. It was so fun to get something personal in my mailbox—and feel connected to a young person and an important project—that I read it at […]

Read more

Create Smart Content Using Semantic Tagging and AI

At Sitecore Symposium 2018, Linda Baker and Christina Deno from Wyanoke Group and Healio.com talked about how they used natural language processing, semantic tagging and machine learning to enhance the medical content that their company produces. Wyanoke Group provides education and communication services to the healthcare industry.  Healio.com is a clinical news, information and education […]

Read more

Does Social Media Marketing Really Lead to Sales? Sure does!

Although social media networks like Facebook and Instagram have been major players in the advertising game for many years now, some marketers still have doubts about whether their efforts in social media are really leading to product sales, and whether social is worth the time and money they’re investing in it. But did you know […]

Read more

4 Tips for Upping Organic Search Traffic (Hint: Content is Key)

As you’re probably aware, search engines are getting smarter. Not only that, Google is also becoming more in-tune with the intent behind users’ searches, with the objective to provide more comprehensive content that follows the mindset of the searcher rather than just a simple, literal answer to their query. Because of this, websites with fleshed […]

Read more

Architecting a Taxonomy for Articles in AEM

One of the most common content structures in Content Management is articles. Articles are self-contained pieces of content relating to a single subject. This can range from blog posts to knowledge base articles, to news articles. Articles pose a challenge in Content Management as they don’t follow the content structure of the rest of the […]

Read more

Deepening Our Content and SEO Skills with Stone Temple Consulting

Today, Perficient announced that it has acquired Stone Temple Consulting, Inc.,  a Boston-based $9 million annual revenue digital marketing agency. Stone Temple has an incredible reputation for delivering excellent search engine optimization and content marketing solutions. Perficient Digital helps many of our clients with digital marketing, content marketing, search engine optimization (SEO) and content services. […]

Read more

Mobile-First! A Framework for Evaluating Your Legacy Web Content

We know the tipping point has passed: more web traffic comes from mobile devices than desktop. Still, your web content strategy, if it has embraced the “Mobile-First!” mantra, is probably in an early stage of transformation, most likely reflected in UX, design, and technology solutions to optimize how your content displays on mobile devices. Of […]

Read more

Every Word is an Opportunity—Let your Brand Speak for Itself

From billboards and videos to banner ads and email, every time you talk to your customers is an opportunity to further your brand. Even the error messages on your website can be crafted to fit your style. But to do it right, the first step is to establish your brand’s tone of voice. This is […]

Read more

FYI: Seismic Changes Coming in AEM 6.4

I recently had the opportunity to attend the AEM Gems webinar previewing the latest release of Adobe Experience Manager, AEM 6.4. This new release comes with many new features and enhancements including significantly enhanced capabilities in Content Intelligence, template editing, and multi-channel publication. It’s one of Adobe’s more technical changes, however, that will have a […]

Read more

3 Solutions For Success With Globalized Content Strategy

  Implementing Experience Management solutions for global organizations involves particular challenges. The complexity of maintenance and cost of translating a large content repository increases several-fold when it must be reproduced across multiple regions and languages.   Most organizations take one of two approaches to supporting multi-lingual content.   Translate Everything Decentralized Translations   To understand what’s […]

Read more