Content Strategy Archives | Perficient Digital
Posts Tagged with Content Strategy

Architecting a Taxonomy for Articles in AEM

One of the most common content structures in Content Management is articles. Articles are self-contained pieces of content relating to a single subject. This can range from blog posts to knowledge base articles, to news articles. Articles pose a challenge in Content Management as they don’t follow the content structure of the rest of the […]

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Deepening Our Content and SEO Skills with Stone Temple Consulting

Today, Perficient announced that it has acquired Stone Temple Consulting, Inc.,  a Boston-based $9 million annual revenue digital marketing agency. Stone Temple has an incredible reputation for delivering excellent search engine optimization and content marketing solutions. Perficient Digital helps many of our clients with digital marketing, content marketing, search engine optimization (SEO) and content services. […]

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Mobile-First! A Framework for Evaluating Your Legacy Web Content

We know the tipping point has passed: more web traffic comes from mobile devices than desktop. Still, your web content strategy, if it has embraced the “Mobile-First!” mantra, is probably in an early stage of transformation, most likely reflected in UX, design, and technology solutions to optimize how your content displays on mobile devices. Of […]

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Every Word is an Opportunity; Letting your Brand Speak for Itself

From billboards and videos to banner ads and email, every time you talk to your customers is an opportunity to further your brand. Even the error messages on your website can be crafted to fit your style. But to do it right, the first step is to establish your brand’s tone of voice. This is […]

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FYI: Seismic Changes Coming in AEM 6.4

I recently had the opportunity to attend the AEM Gems webinar previewing the latest release of Adobe Experience Manager, AEM 6.4. This new release comes with many new features and enhancements including significantly enhanced capabilities in Content Intelligence, template editing, and multi-channel publication. It’s one of Adobe’s more technical changes, however, that will have a […]

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3 Solutions For Success With Globalized Content Strategy

  Implementing Experience Management solutions for global organizations involves particular challenges. The complexity of maintenance and cost of translating a large content repository increases several-fold when it must be reproduced across multiple regions and languages.   Most organizations take one of two approaches to supporting multi-lingual content.   Translate Everything Decentralized Translations   To understand what’s […]

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Things Your Website Content Migration is Missing: A Timeline

In the third installment of our “Things Your Website Content Migration is Missing” series, we’re going to discuss timing. Just as snoozing your alarm clock 16 times can mess up your entire day, not sticking to a content migration timeline can delay or even prevent your project from launching. So how can you create a […]

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Who’s Making the Calls? 8 Keys to Successful Content Governance

Let’s face it: Content governance is hard. It requires a great commitment to long-term strategy and a willingness to insulate your content from the vagaries of corporate pressure. But it is worth it. Your content is a key corporate asset. Your content strategy establishes the direction to ensure that your key corporate asset will meet […]

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Your Mobile App Needs a Writer

So, you’ve decided that you need a native mobile app. When you’re building the team to create this app, you know you need a designer, a UX architect, someone to manage the project, and the engineers to build it. That’s it, right? Not quite! I can tell you from experience that having a writer on […]

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Things Your Website Content Migration is Missing, Part 2: A Map

We’re back! It’s time for another installment of “Things your website content migration is missing.” Last time, we explained how to set goals for your content migration and discussed why they’re important. If you haven’t read that article yet, now’s the time to do so – otherwise, today’s post won’t make much sense! Creating effective […]

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