content Archives | Perficient Digital
Posts Tagged with content

Deepening Our Content and SEO Skills with Stone Temple Consulting

Today, Perficient announced that it has acquired Stone Temple Consulting, Inc.,  a Boston-based $9 million annual revenue digital marketing agency. Stone Temple has an incredible reputation for delivering excellent search engine optimization and content marketing solutions. Perficient Digital helps many of our clients with digital marketing, content marketing, search engine optimization (SEO) and content services. […]

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Every Word is an Opportunity; Letting your Brand Speak for Itself

From billboards and videos to banner ads and email, every time you talk to your customers is an opportunity to further your brand. Even the error messages on your website can be crafted to fit your style. But to do it right, the first step is to establish your brand’s tone of voice. This is […]

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Unify Content and Commerce to Accelerate Digital Transformation

Twenty years ago, who would have imagined that you could get a quote from a bank or health insurance provider through an app on your phone? Or use a voice-based assistant like Amazon Alexa to order a few household items? The continuous evolution of technology has unified content and commerce, and it goes beyond simply […]

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Who’s Making the Calls? 8 Keys to Successful Content Governance

Let’s face it: Content governance is hard. It requires a great commitment to long-term strategy and a willingness to insulate your content from the vagaries of corporate pressure. But it is worth it. Your content is a key corporate asset. Your content strategy establishes the direction to ensure that your key corporate asset will meet […]

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How Long Should My Video Be?

When we’re approached to create a video for our clients, one of the first questions we always tackle is “How long should it be?” Video length is important for so many reasons—how many viewers actually click on the video in the first place, how many watch it all the way through, the impact of your […]

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Things Your Website Content Migration is Missing, Part 1: Goals

Let’s talk about website migrations. Captivating, I know. If you’ve never experienced one, don’t worry – the digital world changes so quickly that, if you work in this industry, you’ll probably slog through a migration eventually. There’s a lot to think about – new templates, updated site navigation, technical architectures – but the hardest part? […]

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How to Establish Digital Governance for Content & Commerce

Delivering contextually relevant digital commerce experiences requires changing the mindset of your organization. Translation: re-thinking the way you structure your organization is imperative to providing a truly blended content and commerce experience for your customers. Easier said than done, right? However, with the shift of empowered customers, they are no longer purchasing products – they […]

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Content & Commerce Dynamics: What You Need to Know

What’s the difference between a bounce and a conversion on your site? It all comes down to the quantity and quality of content that your customers find. In a related post, we explored the importance of blending content and commerce to enhance the customer experience. In fact, Gartner estimates that by 2020, 25% of leading […]

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Why You Need to Pay Attention to Content & Commerce

Recently, I heard a great quote about the current state of eCommerce: “We’ve made it simple to buy but hard to shop.” Think about that for a moment – online shopping has come a long way over the past couple of decades. We can Google a term and find the exact item we’re looking for […]

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Blending Content & Commerce: A Recipe for Success

Creating remarkable experiences is essential for differentiating your brand in the Age of the Consumer. In fact, 73% of businesses claim that improving customer experience (CX) is a strategic priority.1 However, few companies are getting it right. Only 1% of companies deliver an excellent customer experience2 Mobility, transparency, and an endless supply of choices allow […]

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