customer data Archives | Perficient Digital
Posts Tagged with customer data
Two retro Robots toys talking on tin can phones

Perficient Lends Expertise for eMarketer AI Best Practices Report

Artificial intelligence (AI) has grown from the stuff of science fiction to a leading force in the world of technology, changing the way organizations in every industry are getting things done. With so many businesses looking to understand and effectively implement AI technology in their processes, it’s not surprising that some do’s and don’ts have […]

Read more

Connecting Customer Data: Prioritize For a 360° View, Part 1

It’s no secret that understanding exactly who your customers are, including how and when they interact with your brand, is the most critical aspect of your business. Being present during the crucial touchpoints of a customer experience is rapidly becoming table stakes to acquiring and engaging your target market. Having the necessary data at your […]

Read more

Human-Centered Personalization and CMS Strategy

“I am a person before I am anything else. I never say I am a writer. I never say I am an artist…I am a person who does those things.” —Edward Gorey Being greeted with your name and recommendations for products and services is common for return website visits, but personalization is evolving rapidly. And rightly […]

Read more

GDPR Implications: Email & Marketing Automation

As the General Data Protection Regulation (GDPR) deadline approaches, we’re seeing two general trends: 1) Marketers are moving away from their reliance on third-party data and 2) Upcoming changes to European data privacy rules restricting the use of cookies, meaning that companies will face challenges in tracking prospective customers across the web. As GDPR is […]

Read more

Preparing for GDPR

With the General Data Protection Regulation (GDPR) set to go into effect on May 25th, 2018, we wanted to run through some highlights for those who haven’t already spent many months knee-deep in research and preparation. So what is GDPR? In a nutshell, GDPR is an effort to standardize data protection regulations across all EU […]

Read more

More Friends, Fewer Acquaintances: The Value of Repeat Customers

For so long, commerce businesses have been dedicating the vast majority of their marketing dollars to simply gaining new customers and leaving it at that. Customer acquisition will always be important, but many retailers are now seeing the enormous value returning customers add to their initial marketing investments and are capitalizing on these existing relationships […]

Read more

GDPR – Four Letters That Could Cost You Millions

I’ll cut to the chase: GDPR stands for the European Union’s General Data Protection Regulation, and if your company is not in compliance by May of next year (2018), you could incur millions of dollars’ worth of fines. As this deadline approaches, I’ve been surprised by how little concern or even awareness of the GDPR […]

Read more

Authenticity in the Age of AI: Why CDPs Should Be on Your Radar

Artificial Intelligence (AI) is being heralded as a game-changer – and rightly so. The combination of Big Data with improved processing power and machine-learning (algorithms that can learn from experience rather than explicit human programming) has the potential to affect every corner of our lives. From retail and healthcare to transportation and the internet-of-things, AI […]

Read more

Your Underutilized Asset: Mining Data for the Best CX

Most companies today comfortably fall into the second stage of competency when it comes to their customer data. They don’t have a good handle on what they have or how to use it, but do fully realize the deficit it creates in their experiences. Great customer understanding and the data that allows that understanding are […]

Read more