customer experience Archives | Perficient Digital
Posts Tagged with customer experience

The Critical Role of Content in Commerce Today

Remember what life was like, say, a decade ago? Myspace reigned supreme of all social networks (there wasn’t much competition). Most of us carried a Blackberry (forget iMessages, we sent BBMs instead). The World Wide Web had been around for some time, but we hadn’t reached the era of ubiquitous internet. Given this, eCommerce companies […]

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Winning the Hearts of your Customers: Using AI to Improve CX

The other day I was perusing the Insights section of the Perficient website, and I came across a guide that sparked my interest called Five Digital Marketing Trends That Will Impact Your Business in 2018. In it, the authors discuss how personalization will “shape the complexity and magnitude of content development.” This was particularly interesting to me. I […]

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Creating a Brand Community Among Your Customers

Everybody loves to be loved, right? Your brand’s community is the following of loyal customers that surrounds your products. A strong community can be an excellent resource for your brand, as it strengthens your retention rates, boosts repeat sales, and provides you with advocates who can help promote your products and support you during a […]

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Omni-Channel Strategy: Consistent Experiences at Every Touchpoint

Omni-channel experiences are ones that provide a seamless shopping experience across all channels – in brick-and-mortar stores and across digital. To do it well, your messaging and the purchasing processes must be consistent and harmonious. Why is omni-channel marketing essential? This attempt to be everywhere for everyone means that traditional retailers could have an advantage […]

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How (and How Not) to Engage Your B2B Customers

The work is far from over once you have someone on your site. Now is the time to provide a seamless ordering experience that keeps them coming back. Can they configure products online? How easily can they get a quote? Is the content you’re serving up helping them when they need it while moving them […]

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Customer Service Through Self-Service: Your My Account Experience

You may have a different name for it, but your My Account experience is the self-service avenue you provide customers to manage their relationship with your brand before, during, and after the purchase process. This includes elements such as their shopping cart, wishlist, payment and shipping information, order history, loyalty program membership, preferred brick-and-mortar store, […]

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Deepening Our Content and SEO Skills with Stone Temple Consulting

Today, Perficient announced that it has acquired Stone Temple Consulting, Inc.,  a Boston-based $9 million annual revenue digital marketing agency. Stone Temple has an incredible reputation for delivering excellent search engine optimization and content marketing solutions. Perficient Digital helps many of our clients with digital marketing, content marketing, search engine optimization (SEO) and content services. […]

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How (and How Not) to Acquire B2B Customers

This is where it all begins – the first interactions with your customer. B2B customer acquisition isn’t just about getting that first sale; it’s where you start building a relationship. That means a solid, consistent brand presence has to shine through. Consumers are doing more research prior to purchase, so your content has to be […]

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Creating an Immersive Product Experience

The product experience encompasses all aspects of the product itself: what it does, detailed product specifications, images, video, sizing and color options, complementary product recommendations, and customer-provided content like ratings, reviews, and images of the product in use. Why is your product experience so essential? As more and more retail purchases are made online rather […]

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Use Search Analytics & Reporting to Boost Conversions

We all know that collecting data about how visitors search for and use content is crucial to success. While this task is easier said than done, it is possible if you properly leverage search analytics. So let’s talk about a few things you should always keep in mind when trying to increase conversions. Track Visitor […]

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