cx Archives | Perficient Digital
Posts Tagged with cx

Perficient Digital Wins First Muse Award with Healthcare Site

The Mount Carmel Health System’s new website has earned its second creative recognition with the announcement of the 2019 Muse Creative Award winners. The new site brought home a Silver award in the Health Website category only a few weeks after a nod from the Hermes Creative Awards. The new website was the first launched […]

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Motivation is Key: A Q&A on Digital Strategy and Retail

Kimberly Williams-Czopek recently joined Perficient Digital as a director within our Digital Strategy group, bringing decades of retail and digital strategy experience with her. We sat down with Kim to talk about her experiences in the retail industry, her advice for shaping an effective digital strategy, and her reaction to being named “Retail Innovator of […]

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New Healthcare Site Wins Gold at Hermes Creative Awards

Perficient Digital has another reason to celebrate with the recent announcement of the 2019 Hermes Creative Award winners. The very first website we helped create for our client Trinity Health in its efforts to unify its various member organizations earned a gold award in the Medical Website category. Based in Livonia, Mich., Trinity Health is […]

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Strategy Ain’t Bean Bag: Lessons from Our CX Maturity Survey

My colleagues and I spend our time pulling the levers of design thinking, digital innovation, and customer experience to enable transformation for our clients. Our effort turns market insights into strategic initiatives, organized into comprehensive, multi-phase plans. We do this for organizations large and small, legacy and new, across many industries. When starting our work, […]

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#AdobeChat Recap: CX and Digital Transformation

There are certain things that are better together. Just like cookies taste better with a glass of milk, customer experiences are always better with digital transformation. During the most recent #AdobeChat, we discussed CX and digital transformation with special guest Brian Solis. Here are some of the highlights: What’s the problem with thinking CX and […]

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Phygital – It’s More than a Buzzword

Two weeks ago I spoke at the annual SPECS Show. The retail-focused conference was centered on the physical aspects of running a retail business today, but there was also a dedicated track for discussions around digital trends. I gave a presentation on how digital and physical can meld, aka, PHYGITAL. Buzzwords aside, customer behavior trends […]

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How Adobe Experience Cloud Impacts Customer Experience: Pt 1

In less than a week, Adobe will hold its annual Adobe Summit – Digital Experience Conference in Las Vegas where more than 15,000 people are expected to attend and learn about Adobe Experience Cloud.  We often hear people at our clients say, “we are buying Adobe”, without really specifying what Adobe product they are purchasing.  […]

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Transform Your Business with a Digital Experience Platform

With the increased demand for personalized and connective experiences, it’s unsettling that so many businesses are still wasting resources trying to piece together systems that weren’t designed to work together. Not only are they unsuccessfully trying to blend these solutions, but many organizations are managing them with separate processes. Executives increasingly recognize the importance of […]

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mobile by design

Instead of Mobile-First, How About Mobile-By-Design?

While this year’s NRF was full of the promise of AI and machine learning to enhance customer experiences across digital channels, I couldn’t help but think that while AI is exciting, sexy, and can probably deliver on the promise of great CX once fully implemented and refined (over time), what about a customer’s experience right now?  […]

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Video: Optimizing Omnichannel Experiences for Lids Sports Group

Customers may not be fully aware of all the moving parts and pieces that combine to form their retail experience, but they do notice when the journey is disjointed across a retailer’s various channels. Whether a customer is shopping online, skimming through a brand’s social media, or visiting a brick-and-mortar store, the customer experience should […]

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