design thinking Archives | Perficient Digital
Posts Tagged with design thinking

SoDA Taps Perficient Digital Strategy Expertise for 2019 Outlook

Perficient Digital’s Jim Hertzfeld, Chief Strategist over Digital, lent his expertise to the Society of Digital Agencies (SoDA) for the recently released 2018 SoDA Report, which provides a global digital outlook for 2019. In this edition of the report, centered around “Design for Change,” Jim shared insights on combining planning with Design Thinking to remain […]

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Perficient Digital’s Jim Hertzfeld Featured in 2017 SoDA Report

Jim Hertzfeld, Perficient Digital’s Principal for Strategy & Innovation, was selected by the Society of Digital Agencies (SoDA) to contribute towards the recently released 2017 SoDA Report. In his editorial, Jim shares his insights on design thinking trends and the current market dynamics forcing marketers to continually adapt. At this inflection point, we cannot just be better than what […]

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The Secrets of Design Thinking for Enterprise Mobile Apps

According to IDEO, “Design Thinking is a about believing we can make a difference, and having an intentional process in order to get to new relevant solutions that create positive impact.” It is also described as being human-centered, collaborative, optimistic and experimental. IDEO follows an open-source process to implement Design Thinking by dividing it into the […]

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