design thinking Archives | Perficient Digital
Posts Tagged with design thinking
Take steps to develop product-as-channel solutions.

Essentials for Your Digital Strategy: Product-as-a-Channel

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. With apologies to Visa, it’s true that today’s successful marketer is everywhere their […]

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Essentials for Your Digital Strategy: Emerging Business Models

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Innovation is not just about technology As we work with clients, we find […]

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Essentials for a Digital Strategy: Frictionless Service Moments

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Frictionless service means never getting in the way of the moments that serve […]

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Essentials for Your Digital Strategy: A Unique, Ownable Idea

Delivering seamless, consistent, and engaging experiences starts with your digital strategy. Explore the characteristics that make up a great digital strategy, and learn how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Great digital ideas possess the power to establish or redefine a brand. Companies like Uber, Venmo, […]

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SoDA Taps Perficient Digital Strategy Expertise for 2019 Outlook

Perficient Digital’s Jim Hertzfeld, Chief Strategist over Digital, lent his expertise to the Society of Digital Agencies (SoDA) for the recently released 2018 SoDA Report, which provides a global digital outlook for 2019. In this edition of the report, centered around “Design for Change,” Jim shared insights on combining planning with Design Thinking to remain […]

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Perficient Digital’s Jim Hertzfeld Featured in 2017 SoDA Report

Jim Hertzfeld, Perficient Digital’s Principal for Strategy & Innovation, was selected by the Society of Digital Agencies (SoDA) to contribute towards the recently released 2017 SoDA Report. In his editorial, Jim shares his insights on design thinking trends and the current market dynamics forcing marketers to continually adapt. At this inflection point, we cannot just be better than what […]

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The Secrets of Design Thinking for Enterprise Mobile Apps

According to IDEO, “Design Thinking is a about believing we can make a difference, and having an intentional process in order to get to new relevant solutions that create positive impact.” It is also described as being human-centered, collaborative, optimistic and experimental. IDEO follows an open-source process to implement Design Thinking by dividing it into the […]

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