digital experience Archives | Perficient Digital
Posts Tagged with digital experience

Meet Perficient Digital Commerce & DX Experts at IBM Think 2019

Perficient is sponsoring IBM Think 2019, which is happening in San Francisco February 12 – 15th.  We are excited to have a booth (Booth #320), but even more excited to be contributing to so many incredible thought leadership sessions on the topics of commerce, digital experience and order management. Several of our experts’ speaking engagements […]

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Essentials for Your Digital Strategy: A Unique, Ownable Idea

Delivering seamless, consistent, and engaging experiences starts with your digital strategy. Explore the characteristics that make up a great digital strategy, and learn how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Great digital ideas possess the power to establish or redefine a brand. Companies like Uber, Venmo, […]

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3 Steps to Transition to Experience-Driven Commerce

In an age where technology is a major part of daily life, organizations (especially retailers) recognize the need to improve their digital presence to compete effectively in the marketplace. The catalog-driven approach of building out an online catalog for browsing products and placing orders is no longer enough to meet the needs of today’s demanding […]

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An Unnecessary Bottle Opener: A Digital Experience Story

A couple of years ago I walked into a sporting goods store in my area because I love the feeling of optimism I get while looking at mountain bikes and thinking that *this* will be the year I do XYZ. I have yet to do that, but I digress. While there, I purchased a pair […]

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User Experience: When Best Practices Are Just Bad Habits

In virtually every kickoff meeting or design review I’ve ever attended, the words “Best Practice” get brought up at least once. At their core, best practices are supposed to be the accepted rules that we as designers reference to make sure our work is the best it can be. Like minimum code in construction, best […]

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Personalized Video – Why It Works

Regardless of the industry, companies are constantly analyzing and trying to improve their digital customer experience. And while is safe to say that most customers interact with brands online, this doesn’t mean they aren’t expecting a personal touch. In today’s fast-paced world it’s important to focus on making every moment a customer interacts with your […]

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Your Page Speed Impacts SEO. Here’s Why.

Page speed has a direct impact on user experience, and even the smallest change in load speed can affect revenue. It’s important to know how your page is performing, and Google provides two tools that can help. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our […]

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What Can Usability Teach Us About Working Together?

World Usability Day was established in 2005 by the Usability Professionals Association. Each year, design professionals come together to discuss how to “develop technologies in a way that serves people first.”  On November 8, 2018, professionals met at almost 100 locations around the world to discuss the how to “Make Life Easy.” I attended World […]

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How to Support the Customer Journey for Utility Customers

One challenge that many utility providers face is that most customers really only think of their provider when they’re starting or stopping utility service, paying bills, or dealing with an outage or other problem. To better engage customers and avoid slipping into the realm of commoditization, utility companies need to provide consistent value throughout every […]

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4 Trends Shaping Customer Experience in the Utilities Industry

The constant evolution of technology and customer expectations impacts every industry across the board, including utility providers. Whether your company operates in a regulated market or competes against other providers for business, you must both understand and meet your customers’ evolving expectations for the solutions and services you provide, or risk being left behind. Some […]

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