digital marketing Archives | Perficient Digital
Posts Tagged with digital marketing

6 Tips for Writing Patient-Oriented Health Content

Creating healthcare content for a general readership isn’t always easy, but it can be very satisfying – especially when you’re providing useful information on topics that people care about. I’ve spent much of my career writing about health and wellness for magazines, websites, and corporate clients (and, as an editor, helping other writers do their […]

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Does Social Media Marketing Really Lead to Sales? Sure does!

Although social media networks like Facebook and Instagram have been major players in the advertising game for many years now, some marketers still have doubts about whether their efforts in social media are really leading to product sales, and whether social is worth the time and money they’re investing in it. But did you know […]

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4 Tips for Upping Organic Search Traffic (Hint: Content is Key)

As you’re probably aware, search engines are getting smarter. Not only that, Google is also becoming more in-tune with the intent behind users’ searches, with the objective to provide more comprehensive content that follows the mindset of the searcher rather than just a simple, literal answer to their query. Because of this, websites with fleshed […]

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Adobe Attribution IQ – The Next Level of Attribution

The customer journey to conversion is becoming even more unpredictable, non-linear, and includes more cross-device touchpoints than ever before. Brands are often challenged with selecting the best media spend mix and have difficulty understanding the impact of each channel across the customer journey. As Adobe shared in its recent Attribution IQ Solution Partner Webinar, the […]

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Conduct and Publish In-House Research to Give Your Brand a Boost

Conducting in-house studies and tests can be a powerful way to learn about the state of your industry, enhance your brand reputation and visibility, build relationships within the media, improve your SEO rankings, and ultimately win new business. Watch our recent video to learn about not only the benefits of conducting your own research, but […]

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Don’t Let Faceted Navigation Ruin Your eCommerce Search Rankings

Faceted navigation, which allows online shoppers to filter products by categories like brand, size, and color, is a valuable and time-saving addition to your eCommerce user experience. However, because search engines will view each combination of product filters as its own unique page, your faceted navigation may be hurting your SEO rankings. Watch the video […]

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Holiday Prep for Your Google Shopping Ads #4: Campaign Priorities

The same product can display in different campaigns and categories. You need to control which products show under which campaign and when. By utilizing the three campaign priority settings (high, medium, low), you can stack the bid to help prioritized products win more auctions. Here’s what to know about priorities: Google Favors When multiple products […]

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Holiday Prep for Your Google Shopping Ads, #3: Titles and Labels

Product titles and descriptions are crucial for long-term success. When people search, they scan and look for whatever matches the text they typed in, often ignoring the rest. Since Google Shopping campaigns aren’t keyword-targeted, making that connection for the shopper requires analysis, optimization, and tweaking of titles and descriptions to include the most common variations of […]

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Holiday Prep for Your Google Shopping Ads, Step #2: Promotions

Shopping results are always competitive, but especially during the peak of the holiday shopping rush. Retailers that correctly set their promotional features within Google Shopping have a big advantage during this season, when those with long shopping lists are trying to get the most value for their money. Promoting a sale on your website but not […]

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Holiday Prep for Your Google Shopping Ads, #1: Feed Optimization

Companies that excel in Google Shopping all share one thing in common: they have highly detailed, thorough, and timely feeds. According to Google, “…it is essential to provide high-quality data – product data that is fresh, accurate, and comprehensive.” Shopping campaigns don’t target keywords directly, so good feed data is critical and the leading factor […]

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