Artificial intelligence (AI) has grown from the stuff of science fiction to a leading force in the world of technology, changing the way organizations in every industry are getting things done. With so many businesses looking to understand and effectively implement AI technology in their processes, it’s not surprising that some do’s and don’ts have […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Frictionless service means never getting in the way of the moments that serve […]

Delivering seamless, consistent, and engaging experiences starts with your digital strategy. Explore the characteristics that make up a great digital strategy, and learn how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Great digital ideas possess the power to establish or redefine a brand. Companies like Uber, Venmo, […]

Perficient Digital’s Jim Hertzfeld, Chief Strategist over Digital, lent his expertise to the Society of Digital Agencies (SoDA) for the recently released 2018 SoDA Report, which provides a global digital outlook for 2019. In this edition of the report, centered around “Design for Change,” Jim shared insights on combining planning with Design Thinking to remain […]

How is your company’s transformation going? Thought I’d ask, since it seems just about everyone is transforming their organizations these days — or at least talking about it. In fact, talk (and search) of “digital transformation” has been steadily rising since early 2014, when this phrase started moving up the charts. And like it or not, […]

In the course of getting to know many of our clients and their aspirations, we often work with them to get a better understanding of the competitors and companies they admire and are inspired by. Of course, companies are always trying to keep up with and outwit their competitors, but more often we find clients […]

We often work with clients that have varying degrees and varieties of a “digital strategy:” something that sort of sets the direction on what, why, and how they are becoming or improving their digital footprint. Sometimes it’s just an idea in someone’s head. Other times it’s the product of painstaking research and planning that thought […]

Most companies today comfortably fall into the second stage of competency when it comes to their customer data. They don’t have a good handle on what they have or how to use it, but do fully realize the deficit it creates in their experiences. Great customer understanding and the data that allows that understanding are […]

Earlier this week I was flying through LAX, and, due to construction in the terminals, I needed to leave the terminal I arrived in, wait in a line, board a bus, and find my way into another terminal to make my connecting flight. On top of all that extra effort, delay, and confusion, it then […]

It’s not complicated to come up with a clever use of the latest technology, but it takes effort to find an idea that is truly unique and recognizable as your own. A brand-defining digital idea expresses who you are and clearly articulates the role can you play in a consumer’s life. Breakthrough digital ideas often […]