digital transformation Archives | Perficient Digital
Posts Tagged with digital transformation

#AdobeChat Recap: CX and Digital Transformation

There are certain things that are better together. Just like cookies taste better with a glass of milk, customer experiences are always better with digital transformation. During the most recent #AdobeChat, we discussed CX and digital transformation with special guest Brian Solis. Here are some of the highlights: What’s the problem with thinking CX and […]

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The Customer Experience Capabilities Model

Today we are introducing our Customer Experience Capabilities Model. This model shows a different view of our CX Platform Framework that we published in a July 2018 blog post Why you need a CX Platform Framework.  Our CX Capabilities Model is shown in the picture below and can be used for a variety of purposes.  […]

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5 Roles You Need To Build Your Digital Transformation A-Team

When beginning a journey of digital transformation, many business leaders make the mistake of starting by tasking their IT department with leading the initiative from the technical implementation aspect. The problem with this approach, is that while technology is an enabler, it’s not really addressing the problem. In reality, the company leadership needs to start […]

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Perficient Lends Expertise for eMarketer AI Best Practices Report

Artificial intelligence (AI) has grown from the stuff of science fiction to a leading force in the world of technology, changing the way organizations in every industry are getting things done. With so many businesses looking to understand and effectively implement AI technology in their processes, it’s not surprising that some do’s and don’ts have […]

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6 Tips for Writing Patient-Oriented Health Content

Creating healthcare content for a general readership isn’t always easy, but it can be very satisfying – especially when you’re providing useful information on topics that people care about. I’ve spent much of my career writing about health and wellness for magazines, websites, and corporate clients (and, as an editor, helping other writers do their […]

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Should Your Content Authoring Team All Be Sitecore Admins?

Having established roles and workflows in Sitecore makes for good governance and ensures your authoring team is supporting your content strategy. While this seems like an organizational no-brainer for larger content teams, you may wonder if smaller teams need the same level of oversight. Don’t all these formal rules and processes just get in the […]

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Three Common Pitfalls of B2B Digital Transformations

If it happens once, it is an anomaly. If it happens twice, it is a coincidence. Three times, a curiosity. Four times, a pattern. This is how I have learned to observe businesses as they plan the digital transformation of their e-commerce in efforts to meet customer expectations. B2B businesses usually feel that their business […]

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Digital Transformation: The Butterfly and the Fast Caterpillar

How is your company’s transformation going? Thought I’d ask, since it seems just about everyone is transforming their organizations these days — or at least talking about it. In fact, talk (and search) of “digital transformation” has been steadily rising since early 2014, when this phrase started moving up the charts. And like it or not, […]

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Upcoming #AdobeChat: Digital Marketing in Healthcare

As we head into 2018, many of us are trying to align our marketing goals with our organization’s strategic plan and subsequent needs. And while the majority of companies in just about every industry have delved into the realm of digital, many are looking to take that investment a bit further in 2018. Optimizing digital […]

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Build an Experience Business with Perficient Digital + Adobe [Video]

Customer expectations are higher than ever before, thanks in part to the proliferation of mobile devices and other digital channels that have raised the bar. In this “connection economy,” we generate value from the connections we make. And thus, the balance of brand power has shifted from businesses to the highly informed, constantly connected customer. Companies are […]

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