distribution Archives | Perficient Digital
Posts Tagged with distribution

Roles of the B2B Buying Journey: The Field Service Tech

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You may find a field service technician at your own organization as an internal role, or he may be an external role with your customer. No matter the case, his journey is very important. He’s […]

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Roles of the B2B Buying Journey: The User in the Field

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You never know where you’ll find a user in the field. In fact, he usually doesn’t know where he’ll be on a daily basis. A common role in the trades, he is usually out working […]

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Roles of the B2B Buying Journey: Understanding the Senior Buyer

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The senior buyer has more latitude with regard to ordering, including having decision making power over other buyers. She makes purchases for her company, but she can make larger purchases without approval. She may have […]

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Roles of the B2B Buying Journey: Understanding the Buyer

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The buyer is one of the most common personas in the digital commerce journey. His primary role is to purchase the products he is told to purchase or is responsible for. It’s not unusual to […]

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Roles of the B2B Buying Journey: Understanding the Researcher

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. One of the most important roles in the B2B buying process is a researcher. This person understands their business, and is looking for a solution to a specific problem. The researcher is the subject matter […]

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Delivering a Better Buying Journey as a Distributor

Distributors sit between their customers and the manufacturers they work with, and creating an excellent journey for both sides can be complex. Additionally, as more manufacturers make the shift to selling directly to the end customer, it’s important for distributors to remain a valuable asset for both parties and use their position as the middleman […]

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Follow Up: Amazon Publishing and E-Book Pricing

Last October I posted about Amazon’s foray into book publishing in order to get around fixed pricing agreements on e-books. An example showed the same price for a paperback book as the Kindle e-book, despite the added costs of actually creating the book. Several news sources are reporting that the Department of Justice has looked […]

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Amazon’s New Business Model

How did Amazon get its start? The business model originally focused on selling books. Then Amazon moved into general retailing, where it experienced rapid growth and success. Now it is moving in new directions that play to its software strengths – content distribution and creation. Technically, Amazon has always been a content distributor. Authors wrote books […]

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