eCommerce Archives | Perficient Digital
Posts Tagged with eCommerce

Crafting a Better Customer Experience with JOANN

In the day and age of digital, an excellent customer experience online is essential. But shifting to a digital experience strategy means different things for different organizations. Our client JOANN Stores is a noteworthy example of a retailer utilizing new technologies to improve the overall customer experience. Subject matter experts from the Perficient Digital Commerce […]

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51% of B2B Sellers Are Seeing Low eCommerce Sales – How to Fix It

B2BecNews recently published survey results indicating that for more than half of B2B sellers, eCommerce efforts are bringing in 10 percent or less of their total sales. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on the causes of […]

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Creating More Touchpoints Through API-Driven Commerce

In the age of digital disruption, the traditional commerce model is quickly becoming a thing of the past. Brick-and-mortar stores, eCommerce websites, and even mobile shopping apps are no longer the only ways to make purchases, and successful businesses recognize that evolving with technology is the only way to survive. Voice search and command, artificial intelligence, […]

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How Can You Safely Run Multiple A/B Tests at the Same Time?

Do I have to wait until this test ends to start that one? Testing Velocity Increasing the number of tests you run each year is key to a successful A/B testing and conversion rate optimization program. It just makes sense. If you run more tests, you’ll typically get more wins. So, how do you run […]

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Why You Should Be Marketing to People Instead of Computers

It takes a lot of effort to capture a potential customer’s attention and make a sale, but retention is just as tricky. Customers want to see information that is relevant to them and their experience with your brand, and when they see content that isn’t applicable, they begin to tune out future content you present. […]

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IBM Commerce and HCL: A Q&A with Our Chief Strategist

The digital commerce industry has been abuzz since last month’s announcement that HCL Technologies will acquire several technologies from IBM, including the entire Commerce portfolio IBM developed over the last two decades.  We asked our Commerce Chief Strategist, Mike Rabbior, to share his insights on what this news means for the commerce technology industry, our […]

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3 Steps to Transition to Experience-Driven Commerce

In an age where technology is a major part of daily life, organizations (especially retailers) recognize the need to improve their digital presence to compete effectively in the marketplace. The catalog-driven approach of building out an online catalog for browsing products and placing orders is no longer enough to meet the needs of today’s demanding […]

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eCommerce QA Testing: 5 Small Strategies for Big Quality Impact

Testing an eCommerce website before it launches is an important part of ensuring its success. Standard quality assurance (QA) processes include requirements gathering, developing test plans, executing test plans, etc., but incorporating these five strategies into your testing approach can produce big positive quality impacts without a lot of extra time or effort. 1. Require […]

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The Strategy Imperative; A Q&A With Our Commerce Chief Strategist

Perficient’s new Chief Strategist program is a way for our leading subject matter experts across Perficient and Perficient Digital to elevate client conversations – using their insights and vision to help our clients stay ahead of their competition. Mike Rabbior, our Commerce Chief Strategist, recently shared his thoughts on the new program, as well as […]

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A Proper OMS: The Key to Successful Selling on Marketplaces

A lot of companies, whether they’re a B2B a B2C seller, have the inclination to sell their products on digital marketplaces such as Amazon, Overstock, and eBay. By selling their products on these platforms, organizations are able to grow their revenue outside of traditional selling channels. This is especially beneficial for companies with very niche […]

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