eCommerce Archives | Perficient Digital
Posts Tagged with eCommerce

Ad Blockers: The Key to Your Missing Web Analytics Data

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]

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Powering Imagination: Perficient Digital Heads to Magento Imagine

Magento Imagine is quickly approaching, bringing some of the biggest innovators in eCommerce to share their insights and best practices. Perficient Digital will be there at booth #311 discussing what’s next in order management and experience-driven commerce, and how our strong partnerships with Magento, Adobe, and Marketo make us the perfect partner to help organizations […]

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Building Your WebSphere Commerce V9 Roadmap for B2B

With HCL’s acquisition of several IBM products, including Websphere Commerce, many are wondering how those platforms will be affected. HCL has asserted that they are not setting out to change the strategic direction of WebSphere Commerce, but rather they aspire to add to it. This acquisition isn’t going to fundamentally change the architectural direction that […]

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Why Fewer than 50% of B2B Sellers Have Mobile Optimized Sites

B2BecNews recently published survey results indicating that most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a mobile-optimized website. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on why this […]

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Crafting a Better Customer Experience with JOANN

In the day and age of digital, an excellent customer experience online is essential. But shifting to a digital experience strategy means different things for different organizations. Our client JOANN Stores is a noteworthy example of a retailer utilizing new technologies to improve the overall customer experience. Subject matter experts from the Perficient Digital Commerce […]

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51% of B2B Sellers Are Seeing Low eCommerce Sales – How to Fix It

B2BecNews recently published survey results indicating that for more than half of B2B sellers, eCommerce efforts are bringing in 10 percent or less of their total sales. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on the causes of […]

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Creating More Touchpoints Through API-Driven Commerce

In the age of digital disruption, the traditional commerce model is quickly becoming a thing of the past. Brick-and-mortar stores, eCommerce websites, and even mobile shopping apps are no longer the only ways to make purchases, and successful businesses recognize that evolving with technology is the only way to survive. Voice search and command, artificial intelligence, […]

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How Can You Safely Run Multiple A/B Tests at the Same Time?

Do I have to wait until this test ends to start that one? Testing Velocity Increasing the number of tests you run each year is key to a successful A/B testing and conversion rate optimization program. It just makes sense. If you run more tests, you’ll typically get more wins. So, how do you run […]

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Why You Should Be Marketing to People Instead of Computers

It takes a lot of effort to capture a potential customer’s attention and make a sale, but retention is just as tricky. Customers want to see information that is relevant to them and their experience with your brand, and when they see content that isn’t applicable, they begin to tune out future content you present. […]

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IBM Commerce and HCL: A Q&A with Our Chief Strategist

The digital commerce industry has been abuzz since last month’s announcement that HCL Technologies will acquire several technologies from IBM, including the entire Commerce portfolio IBM developed over the last two decades.  We asked our Commerce Chief Strategist, Mike Rabbior, to share his insights on what this news means for the commerce technology industry, our […]

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