innovation Archives | Perficient Digital
Posts Tagged with innovation

You Should Be Building Content Marketing Bridges. Here’s Why.

Developing brand content that is effective to drive business is a delicate balance. It needs to create a connection between your brand purpose and the desires of prospective customers. More often than not, content tends to focus more heavily on one than the other, and as a result, doesn’t effectively drive conversions. Check out our […]

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Bing is Innovating as a Search Engine. Here’s Why.

When you think about search engines, Google tends to be top-of-mind. But competition is one of the key drivers of innovation. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore areas where Bing is pursuing new innovation. Competition drives […]

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Search Ranking Studies Need Better Interpretation. Here’s Why.

Do search ranking factor studies have any real value? SEO experts have become doubtful. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why rank factor studies provide inherent value to those who are willing to dig deeper into data […]

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The Evolution of UX and CX: Creating the Human Experience

If you’re reading this, chances are you’re a human being. You’re always human; 24 hours a day, 7 days a week, 365 days a year. This is an indisputable fact. So why don’t companies market to you in a human way? Marketing to people as customers and users can be effective, but remembering that people […]

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The Secret to PIM Implementation: A Business-Driven Approach

Imagine that your eCommerce company’s product information and data is spread out and recorded on multiple systems. Some is recorded in your ERP system, while the rest is living in spreadsheets, online, or on other operating platforms. How is it possible to accurately analyze or measure important performance metrics, maintain up-to-date product information, keep internal […]

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Innovate to Improve Your Utility Customers’ Experience

In this day and age, it can be difficult to stay ahead of the curve, especially in the utilities industry. New technologies are bringing new competition for customer engagement, and staying ahead of those technological advances has become imperative to remain a front-runner in the industry. Exploring new trends and services that provide the solutions […]

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A Rising Star: Perficient Digital Wins inRiver PIMpoint Award

Perficient Digital was recently awarded the 2018 North America Rising Star award at the inRiver PIMpoint summit. One of only three partner awards, the Rising Star award is given to a partner who demonstrates a dedication to excellent strategy, delivery, and implementation of the inRiver PIM platform. Our impressive portfolio of customers and successful investments […]

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4 Trends Shaping Customer Experience in the Utilities Industry

The constant evolution of technology and customer expectations impacts every industry across the board, including utility providers. Whether your company operates in a regulated market or competes against other providers for business, you must both understand and meet your customers’ evolving expectations for the solutions and services you provide, or risk being left behind. Some […]

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Perficient Digital Brings Home Three DotCOMM Awards

Perficient Digital’s website design and development work continues to earn industry recognition, most recently in the form of three DotCOMM Award wins. The websites we created for Gallagher Way, Marquee Sports & Entertainment, and CURT Manufacturing earned two Platinum awards and a Gold award, respectively. Our Perficient Digital Labs team designed and developed the award-winning […]

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Founded on Experience: Ideas from IRCE 2018

Last week, a few thousand online retailers, suppliers, and I packed the halls at IRCE 2018, this year’s installment of the Internet Retailer Conference and Exhibition. Retailers large and small came to share and learn in Chicago, where almost 150 years ago Aaron Montgomery Ward founded his pioneering mail-order catalog business. Ward was spurred on […]

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