machine learning Archives | Perficient Digital
Posts Tagged with machine learning

Essentials for Your Digital Strategy: Infuse AI in Customer Experience

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Ever-increasing and evolving customer expectations pose a challenge to businesses, regardless of their […]

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New Adobe Sensei Technologies in Marketing

Anthony Ching from Adobe presented a session titled New Adobe Sensei Technologies to Power Your Marketing Lifecycle during Adobe Summit.  Only about half of the audience claimed to use Artificial Intelligence/Machine Learning in their marketing lifecycle.  What inhibits others from using AI/ML?  Some people don’t have data scientists, while others didn’t think the technology was […]

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Use Intelligent Content to Create Incredible Experiences

Artificial Intelligence (AI) affects our lives in unexpected ways every day. Machine learning has changed the method and speed that companies can deliver personalized content. And because of this, expectations are consistently increasing across all industries. In a recent guide that we created together with Adobe, we take a closer look at how you can […]

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The Top New Features in Sitecore 9.1 and Why They Matter

Sitecore 9.1 is upon us, and there’s plenty of new features to get developers (including those front-end teams!), marketers, and businesses excited about. Like most major dot-releases, Sitecore 9.1 brings additional stability and bug fixes to the platform, while rolling out significant features that will create a lasting impact on the platforms for years to […]

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Sitecore, Machine Learning and Personalization

What holds back marketers from creating one-to-one experiences?  Well, a lot of things, it turns out.  Lack of data, too much data, not understanding a customer’s journey, too much focus on journeys – the list is endless.  In the past, we’ve created rules engines to try to create personalized experiences, but we are finding that […]

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How Data is the Heart of Adobe Experience Cloud

How do we capture the essence of the Adobe Experience Cloud? This question is what Adobe’s Jim Rivera and Klaasjan Tukker, both directors of product management, looked to accomplish in a recent 2018 Adobe Summit session. Where do we start? Everything starts with the Adobe Cloud Platform (ACP): in short, this is where data is […]

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Data Science in the Adobe Cloud Platform

Dave Bilbrough spoke to partners at the 2018 Adobe Summit about how Adobe has been transforming experience through the use of enterprise big data within the Adobe cloud platform. As machine learning and artificial intelligence continue to evolve and shape customer experience, leveraging Adobe Cloud Platform to author, import or use pre-built intelligent services based […]

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5 Digital Trends for 2018 That Can Drive the Future of AEM and More

New year, new resolution. This should apply to both person and business. 2017 was disruptive yet progressive for tech and digital marketing in many ways. We witnessed surge of AI and machine learning, emerging technologies like voice, facial recognition, virtual reality, augmented reality were built into many hit products/applications, holiday season had record breaking online […]

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Sitecore User Group Cleveland with Coveo eCommerce and xMarketing

Sitecore User Group Cleveland’s (SUGCLE) latest meetup was an exciting combination of Coveo Machine Learning with eCommerce and Accelerating the xMarketing capabilites of Sitecore. Representatives from Coveo and Paragon Consulting presented 2 different topics that complimented each other very well. Vincent Bernard, Coveo Solution Architect and Isabel Tinoco, Coveo Alliance Manager – Sitecore, presented on the topic of Coveo Machine […]

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Coveo Reveal is a Game Changer

The only thing I have found disappointing about Coveo’s analytics-based machine learning service, Reveal, is that it wasn’t available sooner. I have struggled to help clients adjust and tune the relevancy of their search engines for many years. After spending the better part of a week in-person with the Coveo founders and leadership team, I can say that Reveal […]

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