manufacturing Archives | Perficient Digital
Posts Tagged with manufacturing

Roles of the B2B Buying Journey: The Field Service Tech

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You may find a field service technician at your own organization as an internal role, or he may be an external role with your customer. No matter the case, his journey is very important. He’s […]

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Roles of the B2B Buying Journey: The User in the Field

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You never know where you’ll find a user in the field. In fact, he usually doesn’t know where he’ll be on a daily basis. A common role in the trades, he is usually out working […]

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Roles of the B2B Buying Journey: Understanding the Senior Buyer

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The senior buyer has more latitude with regard to ordering, including having decision making power over other buyers. She makes purchases for her company, but she can make larger purchases without approval. She may have […]

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Roles of the B2B Buying Journey: Understanding the Buyer

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The buyer is one of the most common personas in the digital commerce journey. His primary role is to purchase the products he is told to purchase or is responsible for. It’s not unusual to […]

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Roles of the B2B Buying Journey: Understanding the Researcher

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. One of the most important roles in the B2B buying process is a researcher. This person understands their business, and is looking for a solution to a specific problem. The researcher is the subject matter […]

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Building a Better Buyer Journey in Manufacturing

The B2B buying journey is more complicated than the B2C buying journey; there are more decision makers involved, and the entire process is less linear. Nevertheless, buyers have come to expect the same elevated experiences in their B2B buying journey as they do in their B2C experience. So how can you as a manufacturer continue […]

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Digital Disruption & B2B Customer Experience

Technological disruption has and will continue to put pressure on traditional retailers and those businesses directly servicing consumers to meet and exceed relentless expectations. This digital disruption is also noticeably impacting the traditional B2B customer experience (CX). Businesses which have historically sold to other businesses are increasingly transforming to optimize support for self-service. In many cases, […]

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Shifting Sales Models to Transform B2B eCommerce

Recent events indicate a digital disruption is afoot – and eCommerce cannot ignore it. Commerce business models must change to satisfy increasing customer expectations across the B2C and B2B spectrum. In this series, explore the three major areas where you can start innovating to transform your existing commerce business model. We previously looked at re-vamping […]

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Retail, MFG, CPG: Product Information Management (PIM) is for You

Earlier this year, I returned to the world of e-commerce web sites after a long, long layoff (think the painful, patience-trying time gap between two seasons of “Games of Thrones”, then multiply it exponentially).  It quickly became apparent that the basic business requirements driving e-commerce, and the key integration points behind it, haven’t really changed […]

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Baxter, the robot created by Rodney Brooks

The Robot Who Could Transform Manufacturing

From Technology Review comes an article about a new kind of robot who could transform manufacturing.  It’s one of those infrequent but eye opening views into what the future really holds.  This robot has sophisticated sensors, uses expressions, and can programmed by factory workers without a degree in computer science.  In short, this is just […]

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