marketing automation Archives | Perficient Digital
Posts Tagged with marketing automation

Marketers Reveal The 6 Hurdles Blocking Ability To Prove Impact

Marketers today have more customer engagement data than ever to leverage for analysis and decision-making. They are increasingly able to show the C-Suite a holistic view of the engagement journey, from prospect to customer. However, there are still significant hurdles blocking many marketing teams from reporting on the whole picture. Recently we surveyed SaaS marketing […]

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Marketo Winter ’19 Release Notes

The Marketo Winter ’19 release notes are out, and key updates cover important areas of the platform including account-based marketing enhancements, new custom field options for Bizible, and updates to both Marketo Sales Engage and Marketo Sky. Here’s the full list of what’s new and updated: Core Platform Enhancements Email CC for Marketo Emails Include […]

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JSS and Sitecore Marketing Automation Roadshow

I am excited to say that Corey Smith and I will be embarking on a multi-nation tour; virtual and in person. Here is a little bit about the session and running list of current dates. This tour is the happy by-product of a Sitecore Symposium session with JSS Gold Master (officially-unofficial title) and Sitecore Technology […]

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Adobe Grows (Again), Shaking Things Up with Marketo Acquisition

When I first heard the news that Adobe was acquiring Marketo, my first thought was ‘Wow, this immediately resets the Marketing Automation and Experience Management software platform market.’ In many ways, this was a long time in the making. In others, it will fundamentally transform the way customers consume, engage, and experience content and messaging. […]

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Learn and Connect at Sitecore Symposium 2018

How are we nearing the end of September? Even if some of us want to deny it more than others (especially our friends up north who experience winter weather sooner than later), it’s almost October. In the Sitecore world, that means one thing. Sitecore Symposium is just about here. This year’s event is taking place […]

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Programmatic Media: The Journey of the –atic and –ation

When the Interactive Advertising Bureau (IAB) recently released a white paper on programmatic selling and buying, the questions were aplenty after several media experts noticed numerous uses of the word “automation” rather than the passionately defined, and now more acknowledged, term “programmatic.” Building from years of changing definitions, varied uses, confusion, and some flat-out contentious […]

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#AdobeChat: A Recap on Effective Optimization Programs

We all talk a lot about customer experience, and for good reason. The shift to digital has been a complete game-changer, and consumers have more options than ever before. Long gone are the days of pulling out a massive phone book to find a new primary care physician or travel agent for your next vacation, or […]

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Perficient Digital Included in Forrester Report on B2B Automation

Forrester recently released its report, “How B2B Marketing Automation Service Providers Help Drive Marketing Transformation,” which addresses the growing complexity of marketing automation and the challenges it presents for B2B companies. To overcome those challenges, marketers are turning to third-party service providers for help with related technical and business processes. In this report, Perficient Digital’s VP of digital […]

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6 Trends Impacting Email Marketing This Year (And Beyond)

Hi FIRST NAME, It’s like nails on a chalkboard…broken personalization. However, personalization and contextually relevant messages will continue to be a highlighted email marketing trend this year. With new technology paving the way, we will likely see more trends emerge as the customer journey evolves and ISPs get smarter. Whatever does happen this year, it will hit […]

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