Marketo Archives | Perficient Digital
Posts Tagged with Marketo

Armor Up: Recapping Women in Digital Panel at Adobe Summit 2019

Two years ago, twenty-four women gathered for breakfast during Adobe Summit 2017 to share their insights and discuss how they could support each other in a primarily male-dominated industry. Several of these women were in attendance last week, as we hosted our third annual Women in Digital breakfast at Adobe Summit 2019. The event has […]

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An All New Adobe Summit

A lot has happened since last year’s Adobe Summit! But we packed our bags, traveled from near and far, and are finally in Las Vegas to kick off this electrifying event. As announced today, we are once again a silver sponsor and our team is out in full force. We’re so excited to see some […]

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4 Ways Marketing Nation Can Master 2019 Adobe Summit Like A Pro

Marketo’s Marketing Nation has a brand new home at the incredible 2019 Adobe Summit in Las Vegas, March 24th – 28th. Many Marketing Nation alumni, myself included, are wondering what the merging of these two major events will bring and how to make the most of it. While you’re pouring through the session catalog, here […]

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Raise Your Experience Manager Game in This Adobe Summit Session

The past year has been a busy one for Adobe. The digital experience leader acquired Magento, a leader in digital commerce, and more recently, Marketo, known for its powerful B2B marketing automation software. We have expertise in helping our customers get the most of out their investments in Magento and Marketo, and are looking forward […]

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Marketo Winter ’19 Release Notes

The Marketo Winter ’19 release notes are out, and key updates cover important areas of the platform including account-based marketing enhancements, new custom field options for Bizible, and updates to both Marketo Sales Engage and Marketo Sky. Here’s the full list of what’s new and updated: Core Platform Enhancements Email CC for Marketo Emails Include […]

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How To Create a Custom Stream Cadence For a Nurture in Marketo

Let’s say you want to create a custom stream cadence for your nurture in Marketo. Instead of sending your emails every Tuesday at 9:00 am, you’d like to vary the number of days between email sends. To demonstrate how this would work, we’re going to walk you through how to set up a custom stream […]

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5 Tips For Marketo Beginners

Calling all marketers that are new to Marketo! First of all, welcome to a whole new world of marketing automation. Maybe you’ve worked with providers such as Hubspot, ConstantContact or MailChimp, but it’s important to know that Marketo has a LOT to it – which is probably why you’re both excited and a bit nervous […]

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Adobe Grows (Again), Shaking Things Up with Marketo Acquisition

When I first heard the news that Adobe was acquiring Marketo, my first thought was ‘Wow, this immediately resets the Marketing Automation and Experience Management software platform market.’ In many ways, this was a long time in the making. In others, it will fundamentally transform the way customers consume, engage, and experience content and messaging. […]

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How to Use Marketo’s Forward to a Friend Feature

This feature enables you to track those who forward your email to a friend. You can identify influencers who share your emails as well the First Name, Last Name and Email Address of those who receive the forwarded email. To add this feature to your next Marketo email send, complete the following steps. In your […]

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