mobile Archives | Perficient Digital
Posts Tagged with mobile

Of Mice and Touch Devices: A Google Tag Manager Story

As a technical analyst, I was working closely with a client to ensure they were tracking the most important parts of their website. Here was our solution: The client’s request: Track the bottom navigation on the website that only appears on a mobile device using Google Tag Manager (GTM). Sounds fairly standard. Inspect some elements, […]

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Why Fewer than 50% of B2B Sellers Have Mobile Optimized Sites

B2BecNews recently published survey results indicating that most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a mobile-optimized website. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on why this […]

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mobile by design

Instead of Mobile-First, How About Mobile-By-Design?

While this year’s NRF was full of the promise of AI and machine learning to enhance customer experiences across digital channels, I couldn’t help but think that while AI is exciting, sexy, and can probably deliver on the promise of great CX once fully implemented and refined (over time), what about a customer’s experience right now?  […]

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Progressive Web Apps: Bridging the eCommerce Experience Gap

Reaching customers on their mobile devices isn’t just a suggested practice, but required. In fact, 89% of people are likely to recommend a brand after a positive brand experience on mobile. To that end, commerce players can reach their customers in a few different ways: responsive web design, native mobile apps, or progressive web apps. […]

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Google is Optimizing Featured Snippets. Here’s Why.

As anyone in the search industry knows, landing at the top of the Google search engine results page is the grand prize of SEO. And while getting there is hard, staying there is even harder. Google is starting to optimize its search algorithms to improve the overall results and deliver the most accurate answers to […]

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Creativity Rewarded: Perficient Digital Wins Hermes Gold

Perficient Digital has earned industry recognition for the second time for the mobile app we created for the Jackson Energy Authority (JEA). Only a few weeks after bringing home the IAC Award for the Best Energy App, the self-service app also  earned a Gold Award in the Mobile App category at the annual Hermes Creative […]

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Perficient Digital Brings Home IAC Award for Best Energy App

The self-service mobile app Perficient Digital created for the Jackson Energy Authority (JEA) was recently named Best Energy Mobile App by the Web Marketing Association (WMA) during its 2018 Internet Advertising Competition (IAC). JEA is a regulated utility company that provides electric, gas, propane, water, wastewater, and broadband services to customers in western Tennessee. Developed […]

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More Mobile Purchases Means More Need for App Personalization

According to eMarketer, the number of people around the world accessing the internet using smartphones reached 2.39 billion in 2017. These mobile users are spending hours each day on their phones, completing tasks, and consuming media in a highly customized environment of apps they have chosen to download and regularly interact with. Brands are trying […]

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Slow Clap for Great Apps: Perficient Digital Wins Mobile Awards

Perficient Digital recently won two Mobile WebAwards for our work creating mobile apps for Jackson Energy Authority (JEA) and Selfeo. Named Best Energy Mobile Application, the cross-platform, self-service app we developed for JEA gives customers using both iOS and Android devices a sleek, user-friendly way to check their account balances, pay bills, report power outages, […]

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Detecting the Use of a Touch Screen

Here’s a fun one: Ever have some UI/UX interaction that needed to be one thing for mouses and another thing for touch devices? Ever used Modernizr? If you have, you may be familiar with this gem: Warning: Indicates if the browser supports the Touch Events spec, and does not necessarily reflect a touchscreen device You […]

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