omni-channel Archives | Perficient Digital
Posts Tagged with omni-channel

Why You Should Be Marketing to People Instead of Computers

It takes a lot of effort to capture a potential customer’s attention and make a sale, but retention is just as tricky. Customers want to see information that is relevant to them and their experience with your brand, and when they see content that isn’t applicable, they begin to tune out future content you present. […]

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3 Steps to Transition to Experience-Driven Commerce

In an age where technology is a major part of daily life, organizations (especially retailers) recognize the need to improve their digital presence to compete effectively in the marketplace. The catalog-driven approach of building out an online catalog for browsing products and placing orders is no longer enough to meet the needs of today’s demanding […]

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Progressive Web Apps: Bridging the eCommerce Experience Gap

Reaching customers on their mobile devices isn’t just a suggested practice, but required. In fact, 89% of people are likely to recommend a brand after a positive brand experience on mobile. To that end, commerce players can reach their customers in a few different ways: responsive web design, native mobile apps, or progressive web apps. […]

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Video: Optimizing Omnichannel Experiences for Lids Sports Group

Customers may not be fully aware of all the moving parts and pieces that combine to form their retail experience, but they do notice when the journey is disjointed across a retailer’s various channels. Whether a customer is shopping online, skimming through a brand’s social media, or visiting a brick-and-mortar store, the customer experience should […]

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Omni-Channel Strategy: Consistent Experiences at Every Touchpoint

Omni-channel experiences are ones that provide a seamless shopping experience across all channels – in brick-and-mortar stores and across digital. To do it well, your messaging and the purchasing processes must be consistent and harmonious. Why is omni-channel marketing essential? This attempt to be everywhere for everyone means that traditional retailers could have an advantage […]

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How Lids Created the #1 Omnichannel Experience

Total Retail recently released its annual ranking of the top 100 publicly traded retailers, and athletic wear company Lids Sports Group found themselves in the #1 position. We are thrilled for our client Lids on this recognition, and for its commitment to continuously transforming itself to compete, win, and differentiate in an increasingly sophisticated omnichannel […]

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Using Adobe to Create Fluid Experiences for Mobile Journeys

One the key struggles that most business are struggling with is the creating an experience that is consistent across all channels. In this 2018 Adobe Summit session Haresh Kumar and Nick Whittenburg from Adobe lay the ground work for how Adobe cloud solutions allow your business to achieve a fluid experience across mobile journeys. As […]

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5 Things Your Digital Marketing Strategy Should Do

If your company is like most, you’re probably spending a hefty sum each year trying to earn new business and engage your customers. You definitely understand how important it is to have systems in place, like budgets, calendars, and reporting tools, that will help you get the most bang for your marketing buck. Hopefully you […]

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4 Ways to Succeed in Retail in the “Age of Amazon”

Austin Carr just published “The Future of Retail in the Age of Amazon,” in Fast Company on the 24th of November. In it, he outlines four key takeaways for how successful retailers are innovating and evolving to remain competitive with their brick-and-mortar experiences. “Retail is under huge pressure, but the death of stores is greatly […]

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10 Tips from Walmart for Killing it in E-Commerce

I recently wrote “What Retailers Can Learn From Walmart’s Incredible E-Commerce Growth In 2017” for Forbes.com. Why? This year, Walmart posted an impressive 60% year-over-year e-commerce growth, and then Walmart announced it will sharply scale back store openings to focus more acutely on E-Commerce. So I wanted to take a look at what tactics have helped to drive this […]

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